prediction Archives - Campaign Middle East https://campaignme.com/tag/prediction/ Fri, 17 Apr 2026 09:25:51 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png prediction Archives - Campaign Middle East https://campaignme.com/tag/prediction/ 32 32 Entertainment and sports marketing’s next fun frontier https://campaignme.com/entertainment-and-sports-marketings-next-fun-frontier/ Fri, 17 Apr 2026 05:30:13 +0000 https://campaignme.com/?p=120673 Entertainment and sports marketing today has a strange addiction. The assumption across the industry is that if attention is hard to win, the solution must be simple: produce more content. More videos, more creators, more behind-the-scenes clips, more short-form storytelling, more ads targeting “fans.” It sounds logical until you look at what actually happens in […]

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]]> Digital Essays 2025: Online just went outdoors https://campaignme.com/digital-essays-2025-online-just-went-outdoors/ Tue, 16 Dec 2025 03:00:18 +0000 https://campaignme.com/?p=113214 What once lived on screens and servers now lives in streets, malls and metros. The algorithms that power online ads are no longer trapped behind glass; they’ve stepped into the real world, illuminating the city itself. Every screen around us, from the phone in your hand to the billboard above your head, is now part […]

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]]> Year 2040: A day in the life of an advertising creative https://campaignme.com/year-2040-a-day-in-the-life-of-an-advertising-creative/ Fri, 25 Oct 2024 13:06:19 +0000 https://campaignme.com/?p=91479 It is 2040, and the UAE is recognised as a global leader in innovation and sustainability. Ad agencies achieved their Net Zero goals. Today is an ordinary day for one creative director, but the tools, processes, and challenges differ from two decades ago. 7:00 AM: Green start to the day The creative director’s day begins […]

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]]> Whatever next? https://campaignme.com/whatever-next/ Sun, 28 Aug 2016 08:35:58 +0000 https://campaignme.com/?p=11088 Campaign asked interns and recent graduates about how they see their role in the industry changing in the next five years. (An abridged version of this article appeared in the August 28, 2016 Graduate Issue of Campaign. Read our respondents’ full responses here.) Name: Yasmine Hamadallah Age: 18 Degree: Economics, politics and international studies, University of […]

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