practical Archives - Campaign Middle East https://campaignme.com/tag/practical/ Mon, 11 May 2026 09:13:08 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png practical Archives - Campaign Middle East https://campaignme.com/tag/practical/ 32 32 From the Editor’s Desk: May 2026 – ‘We have an opportunity to do things better’ https://campaignme.com/from-the-editors-desk-may-2026-we-have-an-opportunity-to-do-things-better/ Mon, 11 May 2026 08:55:39 +0000 https://campaignme.com/?p=121787 We have lived through some surreal times. A month ago, people across the Middle East’s brand and marketing landscape were juggling anxiety with resilience. Despite the dread of uncertainty, they stepped up to ensure business continuity. They empathised better with each other, kept lines of communication open with clients, quietly delivered on promises made, and […]

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]]> Lessons from the UAE: Crisis communications done right https://campaignme.com/lessons-from-the-uae-crisis-communications-done-right/ Wed, 11 Mar 2026 04:42:02 +0000 https://campaignme.com/?p=117581 For anyone working in communications, nothing tests your skills like a crisis. In theory, it’s easy to prepare for: build a solid playbook, anticipate relevant scenarios, draft pre-planned statements, and perhaps run an annual drill. But the real test is whether an organisation and its leadership can deliver on those principles under pressure, when uncertainty […]

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]]> What’s your marketing response to COVID-19? By Liwa. https://campaignme.com/whats-your-marketing-response-to-covid-19-by-liwa/ Mon, 20 Apr 2020 14:08:15 +0000 https://campaignme.com/?p=23249 Most marketers just withdraw from the scene in a crisis. But it’s well known that not doing anything can be counterproductive. Then again, most marketers are not sure about what kind of market presence they should have. For those in that confusion, Liwa has the answers. In a video created by the content agency, Liwa […]

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