performance lever Archives - Campaign Middle East https://campaignme.com/tag/performance-lever/ Thu, 05 Feb 2026 22:51:08 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png performance lever Archives - Campaign Middle East https://campaignme.com/tag/performance-lever/ 32 32 Ramadan 2026: What brands must rethink about engagement, timing and trust https://campaignme.com/ramadan-2026-what-brands-must-rethink-about-engagement-timing-and-trust/ Thu, 05 Feb 2026 08:15:29 +0000 https://campaignme.com/?p=115661 Every year, Ramadan tests whether brands truly understand the people they serve – not just culturally, but behaviourally. It’s about how routines shift, when attention spikes, and what “good service” feels like when everyone is buying, gifting, travelling, and spending more time on their phones. For brands across the GCC the challenge is no longer […]

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