objectives Archives - Campaign Middle East https://campaignme.com/tag/objectives/ Tue, 12 May 2026 09:59:09 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png objectives Archives - Campaign Middle East https://campaignme.com/tag/objectives/ 32 32 Cover Feature: From a pitch to a partnership https://campaignme.com/cover-feature-from-a-pitch-to-a-partnership/ Mon, 11 May 2026 05:00:34 +0000 https://campaignme.com/?p=121791 A strange paradox has been normalised at the heart of the brand-agency partnership landscape in the Middle East. Brands claim that they want sharper thinking, strategic consumer insights, stronger distinctiveness, larger share of voice, tangible returns on investment and creative work that connects with communities long after campaigns end. Yet, current pitch systems and the […]

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]]> The future of influencer marketing lies in human+AI coexistence: TEN-X report https://campaignme.com/the-future-of-influencer-marketing-lies-in-humanai-coexistence-ten-x-report/ Mon, 04 May 2026 06:36:52 +0000 https://campaignme.com/?p=121399 The influencer and content creation sector in Saudi Arabia has undergone a fundamental transformation in recent years. Influencers are no longer just individuals sharing their daily lives – they have evolved into personal brands and independent media platforms, according to the latest Influencer Sector report by TEN-X, a Saudi-based marketing and communications agency. The report […]

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]]> From concept to core, ESG remodels how MENA businesses compete: C&B report https://campaignme.com/from-concept-to-core-esg-remodels-how-mena-businesses-compete/ Thu, 06 Nov 2025 07:24:53 +0000 https://campaignme.com/?p=111449 As the global business world pivots toward sustainable governance, the rules of the game have fundamentally changed. In the MENA region, Environmental, Social, and Governance (ESG) frameworks aren’t just a nice-to have anymore; they’re the bedrock of doing business. The new MENA ESG Report 2025 confirms this shift. Developed by the leading communication advisory Cicero […]

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]]> The marketing budget question: How can we spend smarter and grow faster? https://campaignme.com/the-marketing-budget-question-how-can-we-spend-smarter-and-grow-faster/ Tue, 25 Feb 2025 05:30:51 +0000 https://campaignme.com/?p=96883 Deciding how much to spend on marketing is one of the toughest calls for any business. Spend too little, and no one notices you. Spend too much in the wrong places, and you waste money. There’s no universal answer. A small B2B firm can’t budget like a global e-commerce brand, and a startup chasing rapid […]

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