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	<title>Nathalie Mroue Archives - Campaign Middle East</title>
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		<title>What it means to build from the Middle East</title>
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		<dc:creator><![CDATA[Shantelle Nagarajan]]></dc:creator>
		<pubDate>Thu, 16 Apr 2026 08:46:44 +0000</pubDate>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Maison Pyramide]]></category>
		<category><![CDATA[MENA]]></category>
		<category><![CDATA[Nathalie Mroue]]></category>
		<category><![CDATA[opinion]]></category>
		<category><![CDATA[resilience]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=120649</guid>

					<description><![CDATA[<p>Resilience has long been the word most often used to describe this region. It’s an easy one, broad enough to cover its complexity, yet vague enough to avoid really unpacking it. But it has never quite sat right with me. Maybe that comes from my background. Growing up Lebanese, resilience was never something we spoke [&#8230;]</p>
<p>The post <a href="https://campaignme.com/what-it-means-to-build-from-the-middle-east/">What it means to build from the Middle East</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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