motorsport Archives - Campaign Middle East https://campaignme.com/tag/motorsport/ Mon, 15 Dec 2025 10:00:59 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png motorsport Archives - Campaign Middle East https://campaignme.com/tag/motorsport/ 32 32 How esports is rewriting the sports marketing playbook for brands https://campaignme.com/how-esports-is-rewriting-the-sports-marketing-playbook-for-brands/ Mon, 15 Dec 2025 10:00:59 +0000 https://campaignme.com/?p=113133 Sports marketing has always been about passion, identity and reach. For decades, the playbook was clear: sponsor a major team, appear on the shirt, buy perimeter boards and secure a few television spots. The goal was visibility, your logo in the right place when the crowd roared or the cameras rolled. That model still matters […]

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]]> Jameel Motorsport on bridging racing and gaming at EWC 2025 https://campaignme.com/jameel-motorsport-on-bridging-real-racing-and-gaming-at-esports-world-cup/ Fri, 08 Aug 2025 09:58:15 +0000 https://campaignme.com/?p=106486 When Munir Khoja, the Managing Director of Marketing Communications at Abdul Latif Jameel Motors, and the lead behind its Jameel Motorsport initiative, talks about the brand’s presence at the Esports World Cup (EWC), he doesn’t focus on products or race cars. He talks about building a bridge – a connection between the two racing worlds: […]

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