Morocco Archives - Campaign Middle East https://campaignme.com/tag/morocco/ Thu, 11 Jun 2026 10:27:45 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Morocco Archives - Campaign Middle East https://campaignme.com/tag/morocco/ 32 32 Which football superstars will be on beIN SPORTS broadcasts for FIFA World Cup 2026? https://campaignme.com/which-football-superstars-will-be-on-bein-sports-broadcasts-for-fifa-world-cup-2026/ Wed, 10 Jun 2026 09:53:50 +0000 https://campaignme.com/?p=123191 beIN SPORTS, one of the world’s leading sports broadcasters, has unveiled a star-studded line-up of on-screen talent for its coverage of the FIFA World Cup 2026 in the Middle East and North Africa (MENA). As the official broadcaster of the global showpiece across 24 MENA territories, beIN SPORTS is bringing together a team of more […]

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]]> How Arab football is changing fan engagement across the Middle East https://campaignme.com/how-arab-football-is-changing-fan-engagement-across-the-middle-east/ Wed, 10 Jun 2026 09:52:45 +0000 https://campaignme.com/?p=123166 Excitement around the FIFA World Cup 2026 has been building across the Middle East and North Africa as fans debate their teams’ chances, discuss star players, and prepare to follow the matches. Although the tournament will take place in North America, Mexico and Canada, it feels closer than ever for audiences across the region. This […]

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]]> CALIN campaign takes the ‘I Only Do Soft’ conversation from comfort to emotional care https://campaignme.com/calin-campaign-takes-the-i-only-do-soft-conversation-from-comfort-to-emotional-care/ Wed, 03 Jun 2026 07:11:33 +0000 https://campaignme.com/?p=122820 CALIN has revealed details about its ‘I Only Do Soft’ campaign in Morocco, which not only makes the brand distinctive and memorable, but also takes the conversation of baby products beyond softness and comfort to emotional care – with babies leading the chat. The campaign shifts the focus beyond a simple product claim and converts […]

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]]> Google’s Gemini becomes technology sponsor of the national football teams of Iraq and Morocco https://campaignme.com/googles-gemini-becomes-technology-sponsor-of-the-national-football-teams-of-iraq-and-morocco/ Tue, 12 May 2026 11:30:23 +0000 https://campaignme.com/?p=121885 Google has announced Gemini as the official Technology Sponsor of the National Football teams of Iraq and Morocco. This sponsorship will leverage Google’s cutting-edge AI technology to celebrate the region’s rich sports culture and transform the fan experience. As part of the sponsorship agreement, Google Gemini – Google’s multimodal AI assistant – will bridge the […]

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]]> العشرة – An ‘untranslatable’ word in a Magix social experiment translates into 125.2 million views https://campaignme.com/%d8%a7%d9%84%d8%b9%d8%b4%d8%b1%d8%a9-an-untranslatable-feeling-in-a-magix-social-experiment-translates-into-27-million-views/ Tue, 12 May 2026 10:50:27 +0000 https://campaignme.com/?p=121856 Magix, Morocco’s leading laundry brand and part of the Mutandis Group, has revealed details about its Ramadan 2026 campaign, which was carried out in partnership with Casablanca’s Brainbow Agency, and released in the form of a brand film and a five-episode unscripted, social experiment. Celebrating its 20th anniversary in Moroccan households, Magix gave the agency […]

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]]> Saudia, adidas reveal ‘Made to Fly’ collab bringing culture, sport and travel together https://campaignme.com/saudia-adidas-reveal-made-to-fly-brand-collab-bringing-culture-sport-and-identity-together/ Mon, 20 Apr 2026 05:30:38 +0000 https://campaignme.com/?p=120729 Saudia and adidas have introduced the adidas x Saudia Made to Fly pack, a first-of-its-kind collaboration in the region bringing together sportswear and aviation, marking a new frontier at the intersection of sport, culture and travel. The campaign has been rolled out across digital, social media and owned media channels. The adidas x Saudia Made to […]

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]]> Carrefour Morocco magnifies details to win the freshness battle https://campaignme.com/how-carrefour-morocco-is-using-detail-to-win-the-freshness-battle/ Thu, 16 Apr 2026 05:02:48 +0000 https://campaignme.com/?p=120600 Carrefour LabelVie Morocco has launched a new campaign designed to reposition the retailer as the leader in one of the most important categories – freshness. Developed by Brand Builder Morocco, the campaign addresses two key objectives for the retailer in the country. First, it aimed to reposition Carrefour from a transactional retail brand to one […]

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]]> Spotify Wrapped 2025: How the region listened https://campaignme.com/spotify-wrapped-2025-how-the-region-listened/ Fri, 02 Jan 2026 07:56:48 +0000 https://campaignme.com/?p=113847 Spotify’s annual Wrapped has evolved into a cultural marker as much as a year-end data release, offering a snapshot of how audiences listen – and what that listening says about them. In 2025, the campaign arrives with greater scale and sharper focus, moving beyond top tracks and artists to surface the moods, moments and patterns […]

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]]> TikTok removes 16.5 million+ videos across MENA region in H1 2025 https://campaignme.com/tiktok-removes-16-5-million-videos-across-mena-region-to-reinforce-safety/ Tue, 05 Aug 2025 04:20:38 +0000 https://campaignme.com/?p=106333 Through the first quarter of 2025, from January to March 2025, TikTok removed more than 16.5 million videos across the MENA region for violating its Community Guidelines. The figures represent videos taken down across Egypt, Iraq, Lebanon, the UAE and Morocco, offering a representative view of TikTok’s enforcement efforts across the region during this period. […]

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]]> Zee Entertainment brings Bollywood to Arabic homes on TCL ‘FAST’ platform https://campaignme.com/zee-entertainment-brings-bollywood-to-arabic-homes-on-tcl-fast-platform/ Wed, 30 Jul 2025 08:32:17 +0000 https://campaignme.com/?p=106137 Zee Entertainment Middle East has launched its popular Arabic channels, Zee Alwan and Zee Aflam, on TCL Smart TVs to bring Bollywood to Arabic homes across the UAE, Saudi Arabia and Morocco. Through this strategic partnership, viewers will be able to access a wide array of premium Bollywood movies and Indian drama series, fully dubbed […]

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