Meraas Archives - Campaign Middle East https://campaignme.com/tag/meraas/ Thu, 06 Apr 2023 05:26:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Meraas Archives - Campaign Middle East https://campaignme.com/tag/meraas/ 32 32 Meraas’ campaign draws a new canvas of creative living https://campaignme.com/meraas-campaign-draws-a-new-canvas-of-creative-living/ Thu, 06 Apr 2023 05:26:16 +0000 https://campaignme.com/?p=59483 By Jalaja Ramanunni Meraas has launched a marketing campaign for its Design Quarter at Dubai Design District (d3), the latest flagship offering from Meraas. Traditionally, real estate marketing in the region has relied heavily on celebrity endorsements, beautiful imagery and luxury gifts to attract interest. Design Quarter at d3 is designed to be a creative hub, […]

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]]> The Annual 2020: Top 10 Pitches https://campaignme.com/the-annual-2020-top-10-pitches/ Mon, 28 Dec 2020 12:00:39 +0000 https://campaignme.com/?p=31487 1 And Us wins Shahid In early December, following a multi-agency pitch, MBC Group appointed Dubai-based independent And Us Dubai as its creative agency of record for the streaming video-on-demand platform Shahid VIP, overseeing its strategic planning, marketing communications, design and branding. The win was the third big account And Us bagged in 2020, following […]

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]]> Carat MENA appointed as Agency of Record for Meraas https://campaignme.com/carat-mena-appointed-as-agency-of-record-for-meraas/ Mon, 09 Mar 2020 08:13:33 +0000 https://campaignme.com/?p=21787 Carat MENA has been awarded the media responsibilities for Meraas, the Dubai based holding company managing a diverse portfolio across real estate, dining, leisure, hospitality and healthcare. Key to the agency’s selection was its strength in strategic planning across diverse markets with unique challenges and the ability to understand the brand’s deeper business strategy in […]

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]]> Meraas and Backlite Media extend advertising partnership to four Dubai destinations https://campaignme.com/meraas-backlite-media-advertising-alseef-citywalk-lamer-thebeach/ Mon, 18 Feb 2019 07:20:35 +0000 https://campaignme.com/?p=15807 Meraas and BackLite Media today announced an extension of their advertising partnership to now include the new destinations of Al Seef, La Mer and The Beach in addition to City Walk. This new long-term agreement will extend the advertising partnership beyond 2023. The first deal was struck between the two companies in 2016. The new […]

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]]> Beyond the blockbusters: where to watch independent cinema in Dubai https://campaignme.com/beyond-blockbusters-watch-independent-cinema-dubai/ Sun, 10 Sep 2017 12:34:06 +0000 https://campaignme.com/?p=12867 It seems like there are more places than ever to watch alternative cinema in Dubai today. You can go to one of Cinema Akil’s pop-ups, or its new, semi-permanent home in Alserkal Avenue. In the same artsy complex, Locomotion shows documentaries at the Jamjar art space. The decade-old Scene Club holds a couple of screenings […]

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