media mix Archives - Campaign Middle East https://campaignme.com/tag/media-mix/ Tue, 30 Dec 2025 08:34:10 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png media mix Archives - Campaign Middle East https://campaignme.com/tag/media-mix/ 32 32 The future of brand and marketing in the Middle East https://campaignme.com/the-future-of-brand-and-marketing-in-the-middle-east/ Mon, 15 Dec 2025 07:10:15 +0000 https://campaignme.com/?p=113084 The marketing industry in the Middle East is amid one of its most dynamic transformations yet. Over the past few years, the region has become a hotbed of innovation, driven by rapid technological adoption, a connected population across age segments, and for every brand that is eager to establish meaningful presence in both global and […]

The post The future of brand and marketing in the Middle East appeared first on Campaign Middle East.

]]> Nando’s launches JBR location with 3D billboard https://campaignme.com/nandos-launches-jbr-location-with-3d-billboard/ Mon, 08 Dec 2025 11:54:37 +0000 https://campaignme.com/?p=112846 Nando’s has opened doors to its largest Casa in the region, at Dubai’s The Beach, Jumeirah Beach Residence (JBR). To mark the milestone in Nando’s long-term UAE growth strategy, the opening’s bold marketing approach includes the food and beverage (FnB) brand’s first-ever global 3D anamorphic billboard. Supporting the hero out-of-home (OOH) asset is a high […]

The post Nando’s launches JBR location with 3D billboard appeared first on Campaign Middle East.

]]> Industry Snapshot: What’s driving OOH demand https://campaignme.com/industry-snapshot-whats-driving-ooh-demand/ Fri, 21 Nov 2025 08:36:18 +0000 https://campaignme.com/?p=112180 StarzMedia & Media Mix’s Paul Abouchacra on the OOH formats and innovations drawing the most advertiser interest across MENA. What new formats or innovations in out-of-home have caught the most advertiser interest recently? Digital Out-of-Home (DOOH) remains the most exciting frontier. The integration of dynamic creatives, contextual triggers, and data-driven content delivery is giving advertisers […]

The post Industry Snapshot: What’s driving OOH demand appeared first on Campaign Middle East.

]]> Rotana Signs breaks through a cluttered advertising space https://campaignme.com/rotana-signs-breaks-through-a-cluttered-ad-space/ Mon, 25 Aug 2025 11:53:56 +0000 https://campaignme.com/?p=107090 Q: Looking back at more than 17 years of experience in the media and marketing industry, what are the key junctures that defined your journey and led you to becoming the leader at Rotana Signs that you are today? Edmond Bouez: Looking back, I cannot pinpoint just one or two defining moments. My leadership has […]

The post Rotana Signs breaks through a cluttered advertising space appeared first on Campaign Middle East.

]]> Podcast: Snap, OMG share impact of AR on attention, outcomes and demand https://campaignme.com/podcast-snap-omg-share-impact-of-ar-on-attention-outcomes-and-demand/ Mon, 07 Oct 2024 12:41:34 +0000 https://campaignme.com/?p=90598 In conversation with Campaign Middle East on its ‘On The Record’ podcast, Youmna Borghol, Head of Marketing Science at Snap, and Chris Solomi, Chief Digital Officer at OMG share key insights from an in-depth research on the impact of AR on driving stronger brand recognition and outcomes. In this latest episode, Youmna Borghol and Chris […]

The post Podcast: Snap, OMG share impact of AR on attention, outcomes and demand appeared first on Campaign Middle East.

]]> OOH Industry Snapshot: Media Mix’s Paul Abouchacra https://campaignme.com/ooh-industry-snapshot-media-mixs-paul-abouchacra/ Tue, 14 Nov 2023 07:30:52 +0000 https://campaignme.com/?p=72071 WHAT EFFECT IS TECHNOLOGY HAVING ON THE OOH SECTOR? Technology has been having a significant impact on the Out of Home (OOH) advertising sector, and it is likely that these trends will continue evolving in the years to come. Some of the technological advancements we’ve witnessed in the OOH sector include: (1) The digitalisation of […]

The post OOH Industry Snapshot: Media Mix’s Paul Abouchacra appeared first on Campaign Middle East.

]]> Media Mix captures new eyeballs with Starzmedia https://campaignme.com/media-mix-captures-new-eyeballs-with-starzmedia/ Fri, 26 Aug 2022 06:31:48 +0000 https://campaignme.com/?p=52422 OOH company Media Mix Advertising and Starz Media come together to launch OOH advertising across UAE. Media Mix Advertising is led by Paul Abouchacra, who has an extensive OOH experience in the UAE. Media Mix’s core vision involves steadily and consistently growing its presence as a leading outdoor media company. It aims to offer expert, […]

The post Media Mix captures new eyeballs with Starzmedia appeared first on Campaign Middle East.

]]> Industry snapshot: Nezar Nagro, president, RMS https://campaignme.com/industry-snapshot-nezar-nagro-president-rms/ Tue, 10 May 2022 07:00:46 +0000 https://campaignme.com/?p=48589 How has television advertising changed in recent years? We live in a world where change is the only constant, not only in our region but also globally. The change is applicable in everything in our life, including advertising and media. It’s true that TV viewership dropped in the past few years, particularly amongst the youth, […]

The post Industry snapshot: Nezar Nagro, president, RMS appeared first on Campaign Middle East.

]]>