Media consumption Archives - Campaign Middle East https://campaignme.com/tag/media-consumption/ Wed, 24 Jun 2026 13:53:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Media consumption Archives - Campaign Middle East https://campaignme.com/tag/media-consumption/ 32 32 Snapchat research reveals how football fandom is moving beyond the match https://campaignme.com/snapchat-research-reveals-how-football-fandom-is-moving-beyond-the-match/ Wed, 24 Jun 2026 13:52:11 +0000 https://campaignme.com/?p=123769 Football fandom is increasingly being shaped by conversation, community and real-time participation, according to new research released today by Snapchat. The findings reveal that for young fans across Saudi Arabia and the UAE, the match is no longer the entire experience, with messaging, group chats and mobile engagement becoming central to how supporters follow the […]

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]]> Ramadan: Where culture, commerce and screens converge https://campaignme.com/ramadan-where-culture-commerce-and-screens-converge/ Thu, 26 Feb 2026 05:19:33 +0000 https://campaignme.com/?p=116973 Every year, Ramadan reshapes the rhythm of life across the GCC. Daily schedules shift, nights grow longer, families gather, and media consumption reaches its peak, but what defines Ramadan today is not just scale; it is convergence. Culture, commerce and content intersect in ways that create one of the most powerful brand-building environments of the […]

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]]> Digital Essays 2025: Digital’s next chapter https://campaignme.com/digital-essays-2025-digitals-next-chapter/ Tue, 16 Dec 2025 03:40:19 +0000 https://campaignme.com/?p=113225 As 2025 is nearing the end, the rules of engagement have been rewritten once again, as digital media enters a transformative new era defined not just by innovation, but by intelligence. Rules that are being rewritten by artificial intelligence (AI), attention and authenticity. Platforms, brands and consumers alike are on an accelerated upward trajectory, driving […]

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]]> Ramadan 2025: Navigating marketing trends in the MENA region https://campaignme.com/ramadan-2025-navigating-marketing-trends-in-the-mena-region/ Mon, 24 Mar 2025 07:00:29 +0000 https://campaignme.com/?p=98402 As the Holy Month of Ramadan comes to a conclusion in 2025, businesses across the Middle East and North Africa (MENA) region have been reflecting on the unique consumer behaviours and marketing trends that emerged during this period. Ramadan, a time of fasting, reflection and community, significantly influences daily routines and consumption patterns, presenting both […]

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]]> High demand, by DMS’s Ramy El Kassis https://campaignme.com/high-demand-by-dmss-ramy-el-kassis/ Wed, 30 Mar 2022 09:08:21 +0000 https://campaignme.com/?p=46916 Media consumption has undergone rapid transformation over the last few years, driven by the developing digital landscape and lockdowns. The rise of on-demand and streaming platforms has revealed that more and more users are moving away from being passive consumers and taking control of what, when and how they consume media. While this trend does […]

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