media agency Archives - Campaign Middle East https://campaignme.com/tag/media-agency/ Tue, 16 Jun 2026 14:26:51 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png media agency Archives - Campaign Middle East https://campaignme.com/tag/media-agency/ 32 32 Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search https://campaignme.com/yas-islands-the-answer-is-yas-campaign-drives-441-per-cent-surge-in-package-search/ Tue, 16 Jun 2026 14:26:51 +0000 https://campaignme.com/?p=123386 When Yas Island launched ‘The Answer is Yas‘ earlier this year, the premise was simple: in a world of endless options and overwhelming choices, travellers didn’t need more to consider, they needed one definitive answer. That answer was Yas. The campaign was born from a clear insight into the modern travel dilemma: with 87 per […]

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]]> Yas Island owns the ‘effortless holidays’ space with ‘The Answer is Yas’ https://campaignme.com/miral-destinations-caters-to-consumer-call-for-effortless-holiday-with-the-answer-is-yas/ Mon, 13 Apr 2026 04:30:56 +0000 https://campaignme.com/?p=120347 Yas Island has launched The Answer is Yas campaign in response to a common question: Which is the simplest, most seamless, all-inclusive, something-for-everyone, family-oriented holiday destination in the region? The objective of the campaign was to own the ‘effortless holiday‘ space by solving the growing complexity of trip planning and position Yas Island as a […]

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]]> Gargash Auto appoints iProspect as agency of record to power next phase of growth in the UAE https://campaignme.com/gargash-auto-appoints-iprospect-to-power-next-phase-of-growth-in-the-uae/ Mon, 06 Apr 2026 07:35:35 +0000 https://campaignme.com/?p=118626 iProspect, a dentsu company, has been appointed as media agency partner for Gargash Auto, a key division of one the UAE’s longest-established business enterprises, following a competitive pitch process. iProspect was selected for its ability to translate audience insight and innovation into measurable business outcomes. Under the new partnership, iProspect will lead digital and out-of-home […]

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]]> Al-Nassr FC picks Assembly to build future of fan loyalty, engagement https://campaignme.com/al-nassr-fc-picks-assembly-to-build-future-of-fan-loyalty-engagement/ Tue, 20 Jan 2026 09:24:58 +0000 https://campaignme.com/?p=114777 Al-Nassr Football Club (Al-Nassr FC) has appointed Assembly, the global omnichannel media agency within the Stagwell network, to launch a first-of-its-kind digital fan membership and engagement experience, a milestone in the club’s commercial transformation journey. As one of the fastest-growing football clubs in the world, Al-Nassr Football Club is now turning its attention to digital […]

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]]> WPP Media MENA appoints Ralph Khoury as Chief Financial Officer https://campaignme.com/wpp-media-mena-appoints-ralph-khoury-as-chief-financial-officer/ Tue, 06 Jan 2026 12:51:00 +0000 https://campaignme.com/?p=114056 WPP Media MENA has appointed Ralph Khoury as its new Chief Financial Officer. The appointment is a strategic move that reinforces the company’s commitment to financial leadership as it continues its transformation into a fully integrated, AI-powered media company. Khoury brings more than 25 years of executive financial leadership, with a career spanning four continents […]

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]]> Samsung MENA appoints Publicis Groupe and dentsu in dual-agency media model https://campaignme.com/samsung-mena-appoints-publicis-groupe-and-dentsu-in-dual-agency-media-model/ Fri, 05 Dec 2025 07:27:17 +0000 https://campaignme.com/?p=112795 Samsung Electronics MENA has concluded its comprehensive media agency review for the region, confirming a dual-agency partnership structure that will see Publicis Groupe Middle East and dentsu jointly manage Samsung’s media planning and buying portfolio in the region. The review, initiated earlier this year, reflects Samsung’s continued commitment to strengthening media excellence, enhancing performance accountability […]

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]]> Emirates appoints global media agency https://campaignme.com/emirates-appoints-global-media-agency/ Thu, 09 Oct 2025 06:55:23 +0000 https://campaignme.com/?p=107641 Emirates has appointed Havas Media Network as its global media agency. The appointment follows a three-way competitive pitch against incumbent IPG Mediabrands and WPP Media. Initially, the airline invited all six major networks, including Publicis Media, Omnicom Media Group and Dentsu Media, to take part. But the six were whittled down to three earlier this year.  Emirates […]

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]]> Initiative MENAT retains IKEA Alsulaiman account for Saudi Arabia and Bahrain https://campaignme.com/initiative-menat-retains-ikea-alsulaiman-account-for-saudi-arabia-and-bahrain/ Wed, 01 Oct 2025 11:19:02 +0000 https://campaignme.com/?p=109494 Initiative MENAT, part of IPG Mediabrands and Middle East Communications Network (MCN) in the region, has successfully retained the IKEA Alsulaiman account for Saudi Arabia and Bahrain. Through the contract extension, Initiative MENAT builds on more than three years of partnership and measurable success. Under the renewed partnership, Initiative will continue to provide comprehensive media […]

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]]> Fusion5 appoints David Shields to leadership bench https://campaignme.com/fusion5-appoints-david-shields-to-leadership-bench/ Tue, 30 Sep 2025 13:15:06 +0000 https://campaignme.com/?p=109465 Fusion5 has added to its senior leadership team with the appointment of David Shields as Director – Client and Strategy. Following an intense year of strategic investment and foundation-building of AI and automation capabilities, the ROI-driven media agency has picked Shields for his global experience and forward-thinking approach. “With AI reshaping our industry, his ability […]

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]]> Yasmin Abdelaziz, Ahmed Sharif star in Experience Abu Dhabi summer campaign https://campaignme.com/yasmin-abdelaziz-ahmed-sharif-star-in-experience-abu-dhabi-summer-campaign/ Fri, 01 Aug 2025 04:30:53 +0000 https://campaignme.com/?p=106229 Two of the GCC region’s renowned stars, Egyptian actress Yasmin Abdelaziz and Bahraini comedian Ahmed Sharif have taken centre stage in the latest Experience Abu Dhabi Totally Recommended summer campaign. The campaign was rolled out through a fully integrated media approach, spanning social media platforms, YouTube, online video (OLV), display advertising, connected TV (CTV), out-of-home (OOH) […]

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