Majid Al Futtaim Archives - Campaign Middle East https://campaignme.com/tag/majid-al-futtaim/ Wed, 11 Mar 2026 06:06:03 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Majid Al Futtaim Archives - Campaign Middle East https://campaignme.com/tag/majid-al-futtaim/ 32 32 AppsFlyer appoints Alexia Nakad as GM for Western Europe and the Middle East https://campaignme.com/appsflyer-appoints-alexia-nakad-as-gm-for-western-europe-and-the-middle-east/ Wed, 11 Mar 2026 04:35:10 +0000 https://campaignme.com/?p=117584 AppsFlyer, a modern marketing cloud, has appointed Alexia Nakad as General Manager for Western Europe and the Middle East regions. In this newly created role, Nakad will lead AppsFlyer’s growth and strategic expansion across Western Europe and the Middle East, as the company accelerates its omni-channel and data collaboration strategy across the region. “Alexia is […]

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]]> Al Arabia signs multiple contracts with Majid Al Futtaim, wins bid for 18 Saudi airports https://campaignme.com/al-arabia-signs-multiple-contracts-with-majid-al-futtaim-wins-bid-for-18-saudi-airports/ Tue, 20 Jan 2026 12:20:01 +0000 https://campaignme.com/?p=114765 Al Arabia has signed two agreements this January, securing major advertising contracts across the UAE and Saudi Arabia. On 14 January, the out-of-home company announced the signing of three contracts with Majid Al Futtaim Properties Company which grant Al Arabia the license to use digital screens located across various malls in the UAE for purposes […]

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]]> Preparing for Ramadan with precision, purpose and presence https://campaignme.com/preparing-for-ramadan-with-precision-purpose-and-presence/ Mon, 15 Dec 2025 13:00:18 +0000 https://campaignme.com/?p=113169 Ramadan resets the rhythm of life across the Gulf region with reverence, and with it the cadence of marketing. In a month when mealtimes move, nights lengthen, families gather, and all that is sacred comes to the fore, brands find themselves playing to a different tempo. The beloved Holy Month of Ramadan in the region […]

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]]> Mall of The Emirates’ 20th-anniversary campaign generates more than $614,000 in media value https://campaignme.com/mall-of-the-emirates-20th-anniversary-campaign-generates-more-than-614000-in-media-value/ Fri, 14 Nov 2025 11:16:32 +0000 https://campaignme.com/?p=111885 To mark two decades as a cultural and retail landmark in the UAE, Mall of The Emirates rolled-out its 20th-anniversary campaign, inviting consumers to take part in a fully integrated celebration across physical and digital touchpoints. The campaign included events and activations such as the Bandaloop Aerial Performance, the Global Runway under the mall’s newly […]

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]]> electriclime° hosts °W13 x Women Leading Stories event in Dubai https://campaignme.com/electriclime-hosts-w13-x-women-leading-stories-event-in-dubai/ Tue, 07 Oct 2025 04:40:10 +0000 https://campaignme.com/?p=109853 Global production house electriclime° recently hosted its °W13 x Women Leading Stories evening event at its °W13 Dubai office space, bringing together a panel of women leaders from diverse key roles in the industry. The event, held at Alserkal Avenue, celebrated trailblazing women across industries and turned the spotlight to leaders who continue to inspire […]

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]]> Majid Al Futtaim, PLG engage 28,800 players with Roblox activation https://campaignme.com/majid-al-futtaim-plg-engage-28800-players-with-roblox-activation/ Wed, 24 Sep 2025 07:28:10 +0000 https://campaignme.com/?p=109045 Majid Al Futtaim has partnered with Power League Gaming (PLG), a gaming and esports agency, to launch immersive, gamified replicas of Mall of the Emirates and City Centre on Roblox. The in-game activation was a strategic move to power digital brand engagement, connecting one of the region’s leading retail groups with younger, digital-native audiences in […]

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]]> Majid Al Futtaim launches Bright Bites: World’s first supermarket for kids https://campaignme.com/majid-al-futtaim-launches-bright-bites-worlds-first-supermarket-for-kids/ Tue, 16 Sep 2025 04:54:41 +0000 https://campaignme.com/?p=108646 Majid Al Futtaim has launched Bright Bites, a new grocery retail ecosystem and the world’s first supermarket built especially for kids.  The new shopping experience aims to redefine the role of retail by establishing a holistic, purpose-led environment that blends shopping, learning, and play, to inspire better eating habits, smarter food choices, and positive lifelong associations […]

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]]> Campaign’s event wrap: Leaders debate agentic AI adoption, creativity vs tech, platforms vs open web https://campaignme.com/campaigns-event-wrap-leaders-debate-agentic-ai-adoption-creativity-vs-tech-platforms-vs-open-web/ Fri, 12 Sep 2025 13:45:55 +0000 https://campaignme.com/?p=108488 Campaign Middle East has successfully concluded its fourth event of the year – Campaign Breakfast Briefing: The Future Is Now 2025. The event witnessed a room full of client-side marketers, agency and adtech leaders dive deep into critical conversations on bringing back the spark of discovery and the joy of online shopping; balancing the benefits of the […]

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]]> Enigma turns two: ‘Move fast, react faster and thrive in chaos called craft’ https://campaignme.com/enigma-turns-two-move-fast-react-faster-and-thrive-in-chaos-called-craft/ Mon, 28 Jul 2025 07:30:18 +0000 https://campaignme.com/?p=105993 We’re not your typical agency, and we never planned to be. Built quietly under the radar, we move fast, react faster, and thrive in the chaos we call craft. We’re a big engine, powered by 25 people who care deeply about what they create and who they create it with. Where it all started for […]

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]]> Gambit 3.0 unveiled: 26 hires, four divisions, two new offices https://campaignme.com/gambit-3-0-unveiled-26-hires-four-divisions-two-new-offices/ Mon, 21 Jul 2025 07:25:38 +0000 https://campaignme.com/?p=105719 Gambit Communications, the Dubai-born independent PR and influencer marketing agency, has revealed a multilayered expansion titled ‘Gambit 3.0’ that features the launch of four branded divisions, 26 team member hires and two new purpose-built office spaces. Rather than following the traditional agency model of subdividing by practices, Gambit Communications has prioritised synergy and authenticity by […]

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