Lizelle Fitoussi Archives - Campaign Middle East https://campaignme.com/tag/lizelle-fitoussi/ Thu, 16 Jul 2026 12:09:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Lizelle Fitoussi Archives - Campaign Middle East https://campaignme.com/tag/lizelle-fitoussi/ 32 32 Destination marketing – share the soul, not only the skyline https://campaignme.com/destination-marketing-share-the-soul-not-only-the-skyline/ Mon, 13 Jul 2026 08:00:13 +0000 https://campaignme.com/?p=124578 For years, destination marketers in the Middle East built a relatively clear brief: break stereotypical tropes about the region; highlight the beauty of each place and people group; make each holiday destination instantly recognisable; and increase each getaway’s global share of voice by recommending unexplored experiences in a world of crowded tourist traps. This meant […]

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]]> Wake up and smell the coffee, marketers say https://campaignme.com/wake-up-and-smell-the-coffee-marketers-say/ Fri, 29 Aug 2025 13:30:17 +0000 https://campaignme.com/?p=107302 Marketers have spoken: Coffee raves are more than just a passing fad. In an outcome-oriented market where advertisers are attempting to connect commerce to culturally attuned consumers demanding memorable experiences, coffee raves are becoming the marketing strategy of choice. Everyone who has attended one of these brand-led coffee raves attests to its effectiveness – the […]

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