Khaled Tash Archives - Campaign Middle East

Saudi Report 2026: Building global relevance without losing identity

Anup Oommen — Mon, 11 May 2026 14:00:09 +0000

Airlines have always played a role that extends well beyond transport. For many travellers, they shape the first and last impression of a country, influencing how it is experienced long before landing and how it is remembered long after departure. From service and reliability to the finer details of the onboard experience, each of Saudia’s […]

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Saudia, adidas reveal ‘Made to Fly’ collab bringing culture, sport and travel together

Anup Oommen — Mon, 20 Apr 2026 05:30:38 +0000

Saudia and adidas have introduced the adidas x Saudia Made to Fly pack, a first-of-its-kind collaboration in the region bringing together sportswear and aviation, marking a new frontier at the intersection of sport, culture and travel. The campaign has been rolled out across digital, social media and owned media channels. The adidas x Saudia Made to […]

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Esports World Cup 2025: Saudia’s play to stay relevant with new generations

Ishwari Khatu — Thu, 17 Jul 2025 15:03:12 +0000

In a move that signals more than just a typical sponsorship, Saudia – the Kingdom’s national airline – has joined the Esports World Cup Foundation (EWCF) as its official Airline Partner. Announced through a first-of-its-kind virtual signing inside a gaming world, the partnership places the flag carrier at the heart of a global entertainment phenomenon […]

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Saudia and Riyadh Season to launch a new aircraft experience zone

Ishwari Khatu — Mon, 15 Jan 2024 11:00:12 +0000

Saudi Arabian Airlines and Riyadh Season have collaborated to launch a new experience zone featuring aircrafts called BLVD Runway. The new zone will be constructed as part of the Riyadh Season zones, as announced by Turki bin Abdulmohsen Al Al-Sheikh, the Chairman of the Board of Directors of the General Entertainment Authority (GEA) and Advisor […]

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Athar CMO roundtable: collaboration and transformation

Ishwari Khatu — Wed, 20 Dec 2023 08:00:56 +0000

The recent Athar Saudi Festival of Creativity provided the perfect platform for the creative industry to show how far it has come as the Kingdom rapidly expands. It was also a great opportunity for Saudi Arabia’s most experienced marketers to talk about their own strategies and how these are being woven into the country’s grand […]

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Marketing Game Changers 2023: Khaled Tash, Group Chief Marketing Officer, Saudia

Sonia Majumder — Tue, 12 Dec 2023 12:00:22 +0000

Marketing Game Changers is back, to recognise and celebrate those brand-building marketing leaders who have made a huge impact this year. This exclusive list features the men and women who we feel have shaped our industry this year, and includes a wide array of brands, campaigns and their achievements. The prestigious top 10 includes four women, three […]

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