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	<title>kevin alderweireldt Archives - Campaign Middle East</title>
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	<title>kevin alderweireldt Archives - Campaign Middle East</title>
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		<title>The day luxury remembered who it was and the room where it happened</title>
		<link>https://campaignme.com/the-day-luxury-remembered-who-it-was-and-the-room-where-it-happened/</link>
		
		<dc:creator><![CDATA[Shantelle Nagarajan]]></dc:creator>
		<pubDate>Mon, 25 May 2026 10:23:52 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[architecture]]></category>
		<category><![CDATA[Bureau Béatrice]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[cultural signals]]></category>
		<category><![CDATA[digital-physical build]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[kevin alderweireldt]]></category>
		<category><![CDATA[Luxury]]></category>
		<category><![CDATA[luxury brands]]></category>
		<category><![CDATA[opinion]]></category>
		<category><![CDATA[physical experience]]></category>
		<category><![CDATA[Presence]]></category>
		<category><![CDATA[recall]]></category>
		<category><![CDATA[relationship]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=122548</guid>

					<description><![CDATA[<p>Luxury has always understood the power of presence. The right room, the right guest, the right cultural context, the right moment of tension before something is revealed. For years, the industry invested heavily in digital acceleration, social reach, creator amplification, always-on content. But as audiences become harder to capture and screens grow increasingly saturated, luxury [&#8230;]</p>
<p>The post <a href="https://campaignme.com/the-day-luxury-remembered-who-it-was-and-the-room-where-it-happened/">The day luxury remembered who it was and the room where it happened</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<item>
		<title>AOTY Snapshot: BUREAU BÉATRICE on winning Brand Experience Agency of the Year</title>
		<link>https://campaignme.com/aoty-snapshot-bureau-beatrice-on-winning-brand-experience-agency-of-the-year/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Tue, 31 Dec 2024 07:00:01 +0000</pubDate>
				<category><![CDATA[Awards]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[adaptability]]></category>
		<category><![CDATA[Agency of the year middle east]]></category>
		<category><![CDATA[agility]]></category>
		<category><![CDATA[AOTY]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[Brand experience]]></category>
		<category><![CDATA[Brand Experience Agency of the Year]]></category>
		<category><![CDATA[Bureau Béatrice]]></category>
		<category><![CDATA[buzzword]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[excellence]]></category>
		<category><![CDATA[execution]]></category>
		<category><![CDATA[experiential marketing]]></category>
		<category><![CDATA[Inclusivity]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Jon Maloy]]></category>
		<category><![CDATA[jon s. maloy]]></category>
		<category><![CDATA[kevin alderweireldt]]></category>
		<category><![CDATA[personalisation storytelling]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=94194</guid>

					<description><![CDATA[<p>BUREAU BÉATRICE was awarded the Brand Experience Agency of the Year 2024 trophy at Campaign Middle East’s Agency of the Year Middle East Awards. This award recognised an agency specialising in providing the best experiential marketing solutions. For the winner, the judges picked an agency created on the belief that technology without creativity was irrelevant. The [&#8230;]</p>
<p>The post <a href="https://campaignme.com/aoty-snapshot-bureau-beatrice-on-winning-brand-experience-agency-of-the-year/">AOTY Snapshot: BUREAU BÉATRICE on winning Brand Experience Agency of the Year</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
			</item>
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		<title>Bureau Béatrice expands leadership with range of appointments</title>
		<link>https://campaignme.com/bureau-beatrice-expands-leadership-with-range-of-appointments/</link>
		
		<dc:creator><![CDATA[Shantelle Nagarajan]]></dc:creator>
		<pubDate>Thu, 21 Nov 2024 09:20:28 +0000</pubDate>
				<category><![CDATA[Appointments]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Anyce Nedir]]></category>
		<category><![CDATA[appointments]]></category>
		<category><![CDATA[Bureau Béatrice]]></category>
		<category><![CDATA[Dubai]]></category>
		<category><![CDATA[Expansion]]></category>
		<category><![CDATA[general manager]]></category>
		<category><![CDATA[jon s. maloy]]></category>
		<category><![CDATA[kevin alderweireldt]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Paris]]></category>
		<category><![CDATA[Philippe-Olivier Guiraud]]></category>
		<category><![CDATA[Shon Mogharabi]]></category>
		<category><![CDATA[Vice President France/Europe]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=92615</guid>

					<description><![CDATA[<p>Bureau Béatrice, part of the The Independents Group, has announced three new additions to its leadership bench across Dubai and Paris. Anyce Nedir has joined as General Manager, along with Shon Mogharabi as Director of Strategy for the agency&#8217;s office in Dubai. Philippe-Olivier Guiraud has been appointed as Vice President France/Europe for the agency&#8217;s offices [&#8230;]</p>
<p>The post <a href="https://campaignme.com/bureau-beatrice-expands-leadership-with-range-of-appointments/">Bureau Béatrice expands leadership with range of appointments</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>The Independents acquire BUREAU BÉATRICE</title>
		<link>https://campaignme.com/the-independents-acquire-bureau-beatrice/</link>
		
		<dc:creator><![CDATA[Shantelle Nagarajan]]></dc:creator>
		<pubDate>Thu, 29 Aug 2024 07:11:19 +0000</pubDate>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Partner content]]></category>
		<category><![CDATA[Bureau Béatrice]]></category>
		<category><![CDATA[Isabelle Chouvet]]></category>
		<category><![CDATA[jon s. maloy]]></category>
		<category><![CDATA[kevin alderweireldt]]></category>
		<category><![CDATA[The Independents]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=88872</guid>

					<description><![CDATA[<p>&#160; The Independents, the leading international communications group specialising in luxury, fashion and lifestyle, announces further growth in the Middle East with the acquisition of multi-media &#38; creative technology company BUREAU BÉATRICE to complement its growing roster of specialist agencies. BUREAU BÉATRICE, founded by Kevin Alderweireldt and Jon S. Maloy in 2021, was born out [&#8230;]</p>
<p>The post <a href="https://campaignme.com/the-independents-acquire-bureau-beatrice/">The Independents acquire BUREAU BÉATRICE</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
			</item>
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		<title>Rising appetite for novel interactive experiences</title>
		<link>https://campaignme.com/rising-appetite-for-novel-interactive-experiences/</link>
		
		<dc:creator><![CDATA[Campaign Staff]]></dc:creator>
		<pubDate>Tue, 12 Sep 2023 12:54:42 +0000</pubDate>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Partner content]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[2023]]></category>
		<category><![CDATA[ar]]></category>
		<category><![CDATA[Bureau Béatrice]]></category>
		<category><![CDATA[co-founder and CCO]]></category>
		<category><![CDATA[Co-Founder and CEO]]></category>
		<category><![CDATA[Industry snapshot]]></category>
		<category><![CDATA[jon s. maloy]]></category>
		<category><![CDATA[kevin alderweireldt]]></category>
		<category><![CDATA[VR]]></category>
		<category><![CDATA[XR]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=67753</guid>

					<description><![CDATA[<p>&#160; WHAT SETS YOU APART AS A CREATIVE AGENCY? Jon S. Maloy: It starts by acknowledging that we are more than an agency, we specialise in the development of ideas which bridge the gap between brand identity and current culture. Technology is our means of production, it is used to enhance our creative concepts, not [&#8230;]</p>
<p>The post <a href="https://campaignme.com/rising-appetite-for-novel-interactive-experiences/">Rising appetite for novel interactive experiences</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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