Karim Sherif Archives - Campaign Middle East https://campaignme.com/tag/karim-sherif/ Mon, 19 Jan 2026 02:52:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Karim Sherif Archives - Campaign Middle East https://campaignme.com/tag/karim-sherif/ 32 32 2006, 2016, 2026: Three ages; one industry learning https://campaignme.com/2006-2016-2026-three-ages-one-industry-learning/ Fri, 16 Jan 2026 09:28:04 +0000 https://campaignme.com/?p=114654 Every ten years or so, we’re told the industry has ‘changed forever’. I want to be optimistic and say no, but bear with me. In the last 30 years, we’ve seen three different generations grace the halls of the poster plastered walls of of multi-national agencies and how creative briefs were decoded. In 2006, youngling […]

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