Kantar Archives - Campaign Middle East https://campaignme.com/tag/kantar/ Fri, 24 Apr 2026 07:16:03 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Kantar Archives - Campaign Middle East https://campaignme.com/tag/kantar/ 32 32 Which campaigns won the Kantar Advertising Effectiveness Awards based on people’s reactions? https://campaignme.com/which-campaigns-won-the-kantar-advertising-effectiveness-awards-based-on-peoples-reactions/ Fri, 24 Apr 2026 06:30:04 +0000 https://campaignme.com/?p=121007 Vimto’s Ramadan campaign has earned global recognition, securing a place among the Kantar top 10 most effective campaigns worldwide – the only Middle East campaign to feature in the ranking and the only one from the region securing a place among the world’s top 10 most effective campaigns. Kantar’s 2026 Advertising Effectiveness Awards, which celebrate […]

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]]> Consumers face climate burnout as fears over global conflicts increase https://campaignme.com/consumers-face-climate-burnout-as-fears-over-global-conflicts-increase/ Wed, 04 Mar 2026 11:50:49 +0000 https://campaignme.com/?p=117198 Rising concerns about war, safety and economic strain are taking up more of people’s mental space, leaving them feeling worn down rather than disengaged on climate, The Sustainability Sector Index 2026 from Kantar finds. The report reveals that while concern about climate has softened year-on-year, demand for brands that deliver positive environmental and social impact […]

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]]> Kantar BrandZ 2025: UAE and Saudi brands surpass US$106bn in value https://campaignme.com/kantar-brandz-2025-uae-and-saudi-brands-surpass-us106bn-in-value/ Wed, 10 Sep 2025 12:30:14 +0000 https://campaignme.com/?p=108407  The resilience and determination of the Middle East’s two largest economies is evident in the 2025 ranking of the Kantar BrandZ Most Valuable Emirati and Saudi Brands Report. Despite global volatility, the Top 30 brands are worth a combined US$106 billion, equivalent to 6.5 per cent of the two markets’ total GDP. They have grown […]

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]]> Rethinking brand hierarchy in an era of mergers and expansion https://campaignme.com/rethinking-brand-hierarchy-in-an-era-of-mergers-and-expansion/ Mon, 08 Sep 2025 12:30:48 +0000 https://campaignme.com/?p=108145 The pace of business expansion in the region is relentless. Companies once known for a single service are now evolving into multi-solution offerings through acquisitions, market expansion, diversification and the launch of new verticals. For business growth, this is essential. For marketers, it introduces a more complex challenge: how to structure a brand so it […]

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]]> Research on the future of luxury: How Gen Z is redefining prestige in the UAE https://campaignme.com/research-on-the-future-of-luxury-how-gen-z-is-redefining-prestige-in-the-uae/ Mon, 21 Jul 2025 08:09:49 +0000 https://campaignme.com/?p=105723 Luxury used to be defined by rarity, craftsmanship and price. However, the story is being rewritten – and Gen Z is now holding the pen. In digitally fluent, high-income markets such as the UAE, this generation isn’t just consuming luxury; they’re reshaping it, pixel by pixel, reel by reel. Yet in the UAE, the story […]

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]]> How premium news and AI protect your brand in a post-truth world https://campaignme.com/how-premium-news-and-ai-protect-your-brand-in-a-post-truth-world/ Thu, 13 Mar 2025 09:01:19 +0000 https://campaignme.com/?p=97837 In January, Meta announced that it was ending its longstanding fact-checking programme, a system created to limit the spread of misinformation across its social media platforms, Facebook, Instagram, Threads, and WhatsApp. Instead, the social media powerhouse is implementing a Community Notes program, similar to the one currently running on X (formerly Twitter), where the community, […]

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]]> How are consumers aged 13-49 viewing videos in Saudi Arabia? https://campaignme.com/how-are-consumers-aged-13-49-viewing-videos-in-saudi-arabia/ Tue, 11 Feb 2025 08:40:56 +0000 https://campaignme.com/?p=96004 Valuable insights about how consumers are viewing videos on small screens (mobile) and big screens (television) are reshaping the advertising landscape in Saudi Arabia were revealed at a recent event in Riyadh. The insights were drawn from a comprehensive study conducted by Dentsu, in collaboration with Snapchat and Kantar, which surveyed more than 1,000 Snapchat […]

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]]> What are the top 10 marketing trends to watch out for in 2025? https://campaignme.com/what-are-the-top-10-marketing-trends-to-watch-out-for-in-2025/ Tue, 26 Nov 2024 08:13:35 +0000 https://campaignme.com/?p=92718 Kantar has released its Marketing Trends 2025 report, highlighting the key forces that are set to shape the future of marketing in the year ahead. Backed by extensive attitudinal and behavioural data, the report features expert predictions from across Kantar, with critical insights for marketers navigating a rapidly evolving landscape marked by social and demographic […]

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]]> Kantar reveals most valuable brands in the UAE, Saudi Arabia for 2024 https://campaignme.com/kantar-reveals-most-valuable-brands-in-the-uae-saudi-arabia-for-2024/ Thu, 07 Nov 2024 07:14:18 +0000 https://campaignme.com/?p=91892 The Kantar BrandZ Most Valuable Emirati and Saudi Brands report was released this week, revealing the top ten most valuable brands in the UAE and Saudi Arabia. The report also lists the top brands in the two Arab nations in terms of brand positioning and fastest-rising. The report strives to provide an understanding of not […]

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]]> Marketers leave ‘Twitter’ in the corner as X ad spends plummet https://campaignme.com/marketers-leave-twitter-in-the-corner-as-x-ad-spends-plummet/ Thu, 05 Sep 2024 07:19:08 +0000 https://campaignme.com/?p=89227 Marketer confidence in X – formerly known as Twitter – has declined significantly in the past year, driven by brand safety concerns and poor perceptions around innovation and trust, according to the latest Media Reactions 2024 report released by marketing insights and analytics company Kantar. The Kantar report reveals that a net 26 per cent […]

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