Impact BBDO Dubai Archives - Campaign Middle East https://campaignme.com/tag/impact-bbdo-dubai/ Fri, 10 Jul 2026 07:36:42 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Impact BBDO Dubai Archives - Campaign Middle East https://campaignme.com/tag/impact-bbdo-dubai/ 32 32 Campaign Middle East 40 Over 40 2026: Jad El Rabahi, IMPACT BBDO https://campaignme.com/campaign-middle-east-40-over-40-2026-jad-el-rabahi-impact-bbdo/ Fri, 10 Jul 2026 05:40:12 +0000 https://campaignme.com/?p=124482 Jad El Rabahi, Managing Director, IMPACT BBDO Dubai, has been recognised on Campaign Middle East’s 40 Over 40, which honours leaders who have shaped the regional brand and marketing industry over the past 15 years and more. This is not a ranking. It is the first edition of an annual platform created to spotlight senior industry […]

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]]> The MENA Power List 2025: Impact BBDO’s Ghassan Kassabji https://campaignme.com/the-mena-power-list-2025-impact-bbdos-ghassan-kassabji/ Mon, 06 Oct 2025 04:40:16 +0000 https://campaignme.com/?p=109738 Title: CEO, Impact BBDO Dubai; Chief Growth Officer MENA, Impact BBDO Group Years in the role: 2 years Years in the industry: 25 years Years in the middle east region: 31 years Other roles / board memberships: Chief Growth Officer MENA, Impact BBDO Group Power Essay: AI will replace the unremarkable Why creativity is now […]

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]]> EPIC, IMPACT BBDO launch PromptZero: An AI prompt designed to cut emissions https://campaignme.com/epic-impact-bbdo-launch-promptzero-an-ai-prompt-designed-to-cut-emissions/ Mon, 25 Aug 2025 06:00:46 +0000 https://campaignme.com/?p=107009 The Earth Public Information Collaborative (EPIC) in partnership with IMPACT BBDO have launched PromptZero, a simple, copy-paste AI prompt engineered to reduce the carbon emissions of language models such as ChatGPT, Gemini and Claude. Coinciding with the AI for Good Conference in Geneva earlier this month, the release aims to make both the use and […]

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]]> IKEA: ‘Will you marry me with a Vallen Key’ https://campaignme.com/ikea-will-you-marry-me-with-a-vallen-key/ Tue, 13 Feb 2024 08:29:31 +0000 https://campaignme.com/?p=76492   With Valentine’s Day around the corner, Al-Futtaim IKEA has rolled out a fun campaign ‘Vallen Key.’ It aims to offer couples the chance to propose uniquely with the Allen Key in a ring box engraved with the message ‘Will you move in with me?’ The campaign also allows lovers and couples to stand a […]

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]]> Big Ideas come out of small boxes https://campaignme.com/big-ideas-come-out-of-small-boxes/ Fri, 17 Nov 2023 05:30:07 +0000 https://campaignme.com/?p=71923 We firmly believe that big ideas come from small boxes – and no, we’re not talking about shrinking down your ideas or thinking small. Quite the opposite, actually! Now, you might be thinking, ‘Wait a minute, aren’t we supposed to think outside the box?’ Well, yes, we’ve heard that one too, but here’s the twist, […]

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]]> Industry snapshot: Sebastian Roland, Impact BBDO Dubai https://campaignme.com/industry-snapshot-sebastian-roland-impact-bbdo-dubai/ Tue, 15 Feb 2022 06:05:54 +0000 https://campaignme.com/?p=45374 What were the biggest shifts you saw in digital in 2021? In many ways, we can classify 2021 as the year of reaction to 2020’s year of unprecedented change. In 2020 consumers had, out of necessity, lead the charge in adopting digital technology in their lives and in 2021 we saw the marketing profession play […]

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]]> The New National Anthem Edition, A Dad’s Job and The World’s Tallest Donation Box win at Gerety 2021 https://campaignme.com/the-new-national-anthem-edition-a-dads-job-and-the-worlds-tallest-donation-box-win-at-gerety-2021/ Mon, 13 Sep 2021 09:09:42 +0000 https://campaignme.com/?p=40521 The Gerety Awards, the only creative prize to reward the best in advertising from the female vision, revealed the winning work that earned the program’s top honours for its 2021 competition. The New National Anthem Edition for An Nahar Newspaper by Impact BBDO Dubai was rewarded with a Grand Prix. Other UAE winners include A Dad’s […]

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]]> The One Show 2021 features three jury members from the Middle East https://campaignme.com/the-one-show-2021-features-three-jury-members-from-the-middle-east/ Tue, 02 Feb 2021 09:47:29 +0000 https://campaignme.com/?p=32495 The One Club for Creativity has announced the jurors for the 2021 edition of The One Show. Three jury members are representing the Middle East, including Nayaab Rais, creative director, FP7 MacCann Dubai; Natasha Maasri, executive creative director, Leo Burnett Beirut, and Ali Rez, regional ECD, Middle East and Pakistan, Impact BBDO Dubai. The One […]

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]]> Impact BBDO and An-Nahar Newspaper win Grand Prix of The Year at Ad Stars 2020 https://campaignme.com/impact-bbdo-and-an-nahar-newspaper-win-grand-prix-of-the-year-at-ad-stars-2020/ Thu, 10 Sep 2020 12:00:27 +0000 https://campaignme.com/?p=26978 For the second year in a row, Impact BBDO Dubai has pulled off a remarkable repeat in winning one of the two Grands Prix of The Year awarded at the annual Ad Stars competition in Busan, South Korea. “The New National Anthem Edition” for An-Nahar Newspaper won the prestigious award from the category of Brand […]

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]]> Snickers launches first ever Hunger Insurance campaign by Impact BBDO Dubai https://campaignme.com/snickers-launches-first-ever-hunger-insurance-campaign-by-impact-bbdo-dubai/ Tue, 03 Mar 2020 06:39:31 +0000 https://campaignme.com/?p=21419 Studies have shown that people don’t think straight when they’re hungry leading to loss of concentration, impaired focus and bad judgement. This makes hungry people more prone to mistakes, errors, mishaps, and blunders, the consequences of which can be troubling. To help people cope with their blunders – and to make sure they don’t happen […]

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