Hug digital Archives - Campaign Middle East https://campaignme.com/tag/hug-digital/ Thu, 28 Nov 2019 08:23:34 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Hug digital Archives - Campaign Middle East https://campaignme.com/tag/hug-digital/ 32 32 Digital Essay 2019: Innovation is simplification by Ajaz Ahmed, AKQA https://campaignme.com/digital-essay-2019-innovation-is-simplification-by-ajaz-ahmed-akqa/ Thu, 28 Nov 2019 08:21:14 +0000 https://campaignme.com/?p=19486 The diffusion of innovations theory that established the still-standard innovation terminology of influencers, early adopters and others dates back to 1962 and the work of sociologist E.M. Rogers. In his first published work on the theory, Rogers warned that innovation wasn’t necessarily beneficial: to displace an established product or service, a disruptive new alternative has […]

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