Haircare Archives - Campaign Middle East

Dove puts bonds to the test with wellness activation

Ishwari Khatu — Wed, 10 Sep 2025 07:30:41 +0000

Dove Hair brought its Bond Repair range to life with an immersive summer activation in collaboration with Paus Café and Wellness Studio, combining sport, wellness and self-care in one location. As part of Dove’s broader strategy to make its haircare range feel premium, the activation was designed around the theme “How Strong is Your Bond?” […]

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Boosting women’s empowerment with #GiftAPush – Vatika Voices

Sofia Serrano — Fri, 22 Apr 2022 12:38:56 +0000

Continuing its unique campaign to reverberate with Ramadan ethos, Vatika, a haircare brand, is on a mission to empower women across GCC and MENA region with Vatika Voices. To celebrate the success of its pilot phase, the brand has released inspiring stories of women who believed in themselves and made ‘think big, dream high’ a […]

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OGX® Drives online sales and achieves great ROAS on Snapchat

Sofia Serrano — Wed, 06 Apr 2022 08:00:05 +0000

The Story OGX® is a Johnson & Johnson Consumer owned haircare brand mostly known for its exotic varieties of shampoo and conditioner. During Ramadan of 2021, OGX® wanted to communicate to their audience in KSA and educate the product benefits in relevance to the moment. The Solution OGX Partnered with Snapchat to engage with customers […]

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Vatika Voices empowers 1000 arab women to launch successful businesses

Sofia Serrano — Tue, 15 Mar 2022 11:54:13 +0000

Vatika Voices, a campaign designed by haircare brand Vatika along with Entreprenelle, a social development and business impact organization, in December 2021 to empower women across GCC and the MENA region, announced their results coinciding with Women’s month this March. As part of the campaign, Vatika Voices had requested women across the GCC and MENA […]

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Pick of the quarter: Striking the right balance between influencer & brand content

Sofia Serrano — Sun, 20 Dec 2020 13:15:34 +0000

L’Oréal haircare brand Garnier needed to produce educational yet entertaining content to promote its newest range, Almond Milk. Its goal was to raise brand equity and drive sales for its natural care megabrand. The main target audience was women in Saudi Arabia aged 15-50, interested in beauty and natural hair care products. Garnier decided to […]

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Research (Global Edition) – How Haircare Brands Are Breaking Through The Clutter

Nadeem Quraishi — Tue, 15 Sep 2020 08:28:44 +0000

Following up on last week’s first remit from the research series focused on the “Intensive Haircare” category, Choueiri Group’s Data Team now shares a global perspective on the saturated category. Showcasing insights derived by measurable tactics that haircare brands in the UK are deploying to win over their consumers, this week’s installment covers key growth […]

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