Grand Prix Archives - Campaign Middle East https://campaignme.com/tag/grand-prix/ Thu, 12 Feb 2026 06:25:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Grand Prix Archives - Campaign Middle East https://campaignme.com/tag/grand-prix/ 32 32 Dubai Lynx honours UAE Government Media Office as 2026 Advertiser of the Year https://campaignme.com/dubai-lynx-honours-uae-government-media-office-as-2026-advertiser-of-the-year/ Wed, 11 Feb 2026 07:15:36 +0000 https://campaignme.com/?p=116044 Dubai Lynx, the MENA region’s leading platform for creative excellence and effectiveness, has honoured the UAE Government Media Office as its 2026 Advertiser of the Year. This prestigious accolade recognises organisations that have set themselves apart through innovative marketing campaigns and a commitment to embracing outstanding creative work produced by themselves or their agencies. The […]

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]]> Pepsico’s Shelbaya on ‘conversations’ that connect with consumers at Formula 1 https://campaignme.com/interview-pepsicos-shelbaya-on-conversations-that-connect-with-consumers-at-formula-1/ Tue, 16 Dec 2025 08:30:20 +0000 https://campaignme.com/?p=113240 On the sidelines of the adrenaline-packed Formula 1 Etihad Airways Abu Dhabi Grand Prix, PepsiCo articulated a strategic pivot: moving beyond traditional sponsorships into a structured, mid- to long-term brand-building exercise anchored in Formula 1. Having cemented a global partnership with Mercedes-AMG PETRONAS, the brand revealed how it intends to weave Gatorade, Sting and Doritos […]

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]]> Why strategic sponsorships are redefining sports marketing https://campaignme.com/why-strategic-sponsorships-are-redefining-sports-marketing/ Tue, 16 Dec 2025 06:39:44 +0000 https://campaignme.com/?p=113271 For decades, sports sponsorships were a visibility game – logos on shirts, banners in stadiums and broadcast packages. Visibility was the metric, and reach was the goal. But now, visibility is table stakes. In fast-growing markets like the Middle East – where competition for attention and cultural relevance is fierce – just being seen leaves […]

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]]> Cannes Lions 2025: Evidence-based, coalition-built, transparent and human https://campaignme.com/cannes-lions-2025-evidence-based-coalition-built-transparent-and-human/ Tue, 29 Jul 2025 08:11:56 +0000 https://campaignme.com/?p=106069 Cannes Lions 2025 felt less like a festival of fireworks and more like a stress test of truth. Serving on the PR jury, I spent long nights debating whether ideas deserved a Lion once the gloss was stripped away. That perspective shaped seven lessons I carried home, and each one speaks to where brand storytelling […]

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]]> Tailoring music and sound for massive events with a global appeal https://campaignme.com/tailoring-music-and-sound-for-massive-events-with-a-global-appeal/ Wed, 25 Jun 2025 07:30:33 +0000 https://campaignme.com/?p=104374 There’s a special kind of magic that happens when the right song plays at the right moment in a stadium. Think of Queen’s We Will Rock You echoing through the stands, or the way Seven Nation Army has become an unofficial chant in football arenas around the world. That’s the power of music. It doesn’t […]

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]]> All the Grand Prix winners at Cannes Lions 2025 https://campaignme.com/all-the-grand-prix-winners-at-cannes-lions-2025/ Mon, 23 Jun 2025 16:01:27 +0000 https://campaignme.com/?p=104248   Glass Lion for Change, Media and Creative Strategy Dove “Real beauty” by Ogilvy UK Ogilvy UK won two Grands Prix at this year’s Cannes Lions International Festival of Creativity: in the Glass: The Lion for Change category; and for Media and Creative Strategy. The awards were given for the agency’s long-running campaign for Dove, entitled “Real […]

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]]> The Loudest Roar returns for its third year https://campaignme.com/the-loudest-roar-returns-for-its-third-year/ Thu, 19 Jun 2025 12:31:00 +0000 https://campaignme.com/?p=104074 Now in its third year, The Loudest Roar has reopened for 2025, offering emerging creatives the opportunity to engage with the Cannes Lions awards process by predicting this year’s Grand Prix winners. Developed in the region, the platform focuses on three key categories – Titanium, Innovation, and Glass: The Lion – known for recognising ideas […]

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]]> Manchester United’s Matt McKie places sports marketing in the spotlight https://campaignme.com/manchester-uniteds-matt-mckie-places-sports-marketing-in-the-spotlight/ Mon, 07 Oct 2024 05:37:36 +0000 https://campaignme.com/?p=90517 Sports marketing in the Middle East has grown into a blend of ambitious vision, substantial financial investment, economic diversification in action, and strategic partnerships. Having become the home of global sporting events such as the Formula 1 Grand Prix, the FIFA World Cup, the Dakar Rally, several golf championships, and most recently the Esports World […]

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]]> Cannes Lions 2024: see all the Grand Prix winners https://campaignme.com/cannes-lions-2024-see-all-the-grand-prix-winners/ Mon, 24 Jun 2024 08:00:17 +0000 https://campaignme.com/?p=85933 Audio and Radio and PR Specsavers “The misheard version” by Golin London Specsavers and agency Golin London won the Grand Prix for Audio and Radio, and Golin scooped it for PR, for “The misheard version.” The work was commended by the jury both for its creativity and “reckless ambition”. It was built on the basis […]

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]]> Ali Rez: A room full of sunshine, brains and hope https://campaignme.com/ali-rez-a-room-full-of-sunshine-brains-and-hope/ Tue, 15 Aug 2023 11:00:22 +0000 https://campaignme.com/?p=66337 Every year before the Cannes Lions jury sessions start, we inevitably hear the classic quip about the judging process: while the Cote d’Azur sun shines bright outside the Palais walls, jury members will unfortunately be confined for two to three days in a windowless dungeon where they view and judge thousands of campaigns from around the world I have once recommended the […]

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