Fusion5 Archives - Campaign Middle East https://campaignme.com/tag/fusion5/ Thu, 16 Jul 2026 15:41:28 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Fusion5 Archives - Campaign Middle East https://campaignme.com/tag/fusion5/ 32 32 Campaign Middle East’s 40 Over 40 2026 https://campaignme.com/campaign-middle-easts-40-over-40-2026/ Fri, 17 Jul 2026 05:00:59 +0000 https://campaignme.com/?p=124852 Here is Campaign Middle East’s inaugural 40 over 40 list, an annual initiative starting 2026. This new annual initiative bears a simple purpose: to recognise leaders who have shaped the regional brand and marketing industry over the past 15 years and more, often silently and steadily without applause. This is not a ranking. It is […]

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]]> Campaign Middle East 40 Over 40 2026: Ramy Mouganie, Fusion5 https://campaignme.com/campaign-middle-east-40-over-40-2026-ramy-mouganie-fusion5/ Tue, 14 Jul 2026 10:24:20 +0000 https://campaignme.com/?p=124655 Ramy Mouganie, Client Leadership Director, Fusion5 has been recognised on Campaign Middle East’s 40 Over 40, which honours leaders who have shaped the regional brand and marketing industry over the past 15 years and more. This is not a ranking. It is the first edition of an annual platform created to spotlight senior industry figures aged 40 […]

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]]> Evolving luxury: where creation meets connection https://campaignme.com/evolving-luxury-where-creation-meets-connection/ Wed, 03 Jun 2026 13:14:03 +0000 https://campaignme.com/?p=122877 When a fashion house and its agency share the same belief, that luxury is felt before it is seen, the work that follows is less like a campaign and more like a conversation. That is the foundation of the partnership between SAIID KOBEISY and Fusion5, and it shapes how we both think about where luxury […]

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]]> Campaign Retail & Commerce Media Briefing: Maximising agentic AI, closed-loop outcomes & creator-led commerce https://campaignme.com/campaign-retail-commerce-media-briefing-maximising-agentic-ai-closed-loop-outcomes-creator-led-commerce/ Fri, 22 May 2026 14:38:23 +0000 https://campaignme.com/?p=122442 Campaign Middle East has successfully concluded its Campaign Breakfast Briefing: Retail & Commerce Media 2026, which brought together close to 200 attendees, including client-side marketers, agency leaders, retail media specialists, commerce platforms, brand custodians and creators at The Westin Dubai Mina Seyahi on Friday, 22 May 2026. At the outset, the event explored how AI-assisted […]

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]]> Revealed: Full list of marketers and speakers on stage at Campaign’s Retail Media 2026 event https://campaignme.com/10-brand-marketing-leaders-and-more-to-speak-at-retail-media-campaign-breakfast-briefing/ Thu, 21 May 2026 12:38:04 +0000 https://campaignme.com/?p=122356 We’re less than 24 hours away from the first-ever Campaign Breakfast Briefing: Retail & Commerce Media on Friday, 22 May. The event, happening at The Westin Dubai Mina Seyahi, will host more than ten speakers including senior brand marketing leaders, agency retail and commerce media experts and key opinion leaders. With an agenda packed with […]

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]]> Fusion5 continues to expand team with a performance-focused planning appointment https://campaignme.com/fusion5-continues-to-expand-team-with-a-performance-focused-planning-appointment/ Mon, 18 May 2026 07:55:52 +0000 https://campaignme.com/?p=122129 Fusion5 has appointed Alice Piselli as Planning Manager with a dedicated focus on performance, a reflection of the agency’s ongoing commitment to strengthening its team and its offering, while navigating a consistently-evolving market landscape. Piselli steps into the role bringing five years of specialist expertise in pay per click (PPC) advertising and paid social, having […]

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]]> First wave of speakers revealed for retail media Breakfast Briefing https://campaignme.com/speakers-revealed-for-campaign-middle-easts-retail-media-breakfast-briefing/ Fri, 15 May 2026 14:00:28 +0000 https://campaignme.com/?p=122052 The first look at the speakers for the Campaign Breakfast Briefing: Retail & Commerce Media have been revealed. Taking place next week on Friday 22 May 2026 at 8 a.m. at the Westin Dubai Mina Seyahi, this event will bring together senior marketers to explore the next chapter of retail media and commerce media in […]

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]]> Is the pitching process a fair reflection of the client-agency working relationship? https://campaignme.com/is-the-pitching-process-a-fair-reflection-of-the-client-agency-working-relationship/ Tue, 05 May 2026 13:41:50 +0000 https://campaignme.com/?p=121516 In line with the theme for Campaign Middle East’s latest edition, this month’s industry forum involves one of the most spoken-about topics in the media, marketing, advertising and communications industry: pitching.  While not about the topic itself, the question for this month inspects if the pitching process really reflects the client-agency relationships afterwards. We posed the […]

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]]> Fusion5 expands team, continuing people-first growth trajectory https://campaignme.com/fusion5-expands-its-team-as-the-agency-continues-its-growth-trajectory/ Tue, 14 Apr 2026 05:00:24 +0000 https://campaignme.com/?p=120445 In a market defined by caution and contraction, Fusion5 is charting a different course, with the agency revealing the dual appointment of Enes Gulacti as Digital Manager and Jon-Pierre (JP) Emmanuel as Media Planner in a deliberate signal of the agency’s confidence in its people-first growth strategy, even as the broader industry navigates an uncertain […]

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]]> When everyone uses AI, differentiation comes from judgement https://campaignme.com/when-everyone-uses-ai-differentiation-comes-from-judgement/ Mon, 09 Mar 2026 08:34:50 +0000 https://campaignme.com/?p=117485 There is a quiet panic running through agencies right now, and it is understandable. When a machine can generate a campaign recap, draft a media plan, and produce 10 headline options in minutes, people naturally jump to the worst-case scenario: How long until my role is redundant? But that question is built on a false […]

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