Footballco Archives - Campaign Middle East https://campaignme.com/tag/footballco/ Mon, 16 Feb 2026 06:47:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Footballco Archives - Campaign Middle East https://campaignme.com/tag/footballco/ 32 32 Footballco expands footprint with new Riyadh production studio to fuel creator-led content https://campaignme.com/footballco-expands-footprint-with-new-riyadh-production-studio-to-fuel-creator-led-content/ Mon, 16 Feb 2026 06:47:48 +0000 https://campaignme.com/?p=116322 Football media and culture company, Footballco, have opened a new production studio in Riyadh, which will allow the company to significantly increase the volume of its in-studio content created for its leading Arabic video-first football brands: Yalla GOAL, Yalla Fans and Yalla Girl, as well as branded content for commercial partners. The new studio complements […]

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]]> What brands in the Middle East need to know this World Cup https://campaignme.com/what-brands-in-the-middle-east-need-to-know-this-world-cup/ Tue, 10 Feb 2026 11:59:13 +0000 https://campaignme.com/?p=116013 The upcoming FIFA World Cup is like none that has come before it. It’s the largest in terms of geography and number of qualified teams, and it mainly takes place in a country that’s in the news now for numerous non-footballing reasons. It’s safe to say that World Cup 2026 will be the noisiest tournament […]

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]]> The Next Power Play? Women’s Sport. https://campaignme.com/the-next-power-play-womens-sport/ Fri, 28 Nov 2025 06:54:20 +0000 https://campaignme.com/?p=112589 Women’s sport isn’t a trend. It’s a long-overdue recognition of women’s performance, influence and impact in sports. Women’s sport has entered a breakout era: investment is rising, viewership is climbing, and brands are waking up to the fact that this isn’t just a ‘good cause’. It is quickly becoming one of the most culturally charged […]

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]]> The future of beauty in MENA from ‘The Beauty Edit’ by Spark Foundry ME https://campaignme.com/the-future-of-beauty-in-mena-key-insights-from-the-beauty-edit-by-spark-foundry-me/ Mon, 09 Jun 2025 13:30:52 +0000 https://campaignme.com/?p=103483 On 22 May, Spark Foundry ME, part of Publicis Media Middle East, hosted an exclusive beauty summit bringing together LVMH beauty brands and key media partners to discuss the future of beauty in the region. The event was organised by Publicis Media Luxe, Spark Foundry’s luxury-focused agency. At the event, industry leaders reflected the changing […]

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]]> Why brands need to invest in women’s football in Saudi Arabia https://campaignme.com/why-brands-need-to-invest-in-womens-football-in-saudi-arabia/ Wed, 16 Apr 2025 14:48:08 +0000 https://campaignme.com/?p=100899 According to the latest report from global football media company Footballco, 56 per cent of female fans stated that they would view a brand more positively if it sponsored women’s football in Saudi Arabia. Andy Jackson, SVP Middle East at Footballco, said, “What’s clear is that Saudi women’s football isn’t an opportunity for brands in […]

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]]> Saudi Pro League partners with Footballco to launch Yalla SPL Show for Gen Zs https://campaignme.com/saudi-pro-league-partners-with-footballco-to-launch-yalla-spl-show-for-gen-zs/ Tue, 04 Mar 2025 05:30:42 +0000 https://campaignme.com/?p=97294 Footballco has partnered with the Saudi Pro League to launch Yalla SPL Show, a new English language show for Gen Z audiences. The new show will highlight the best goals, moments and stories from Saudi Arabia’s premier football league and will be published on Goal’s global YouTube channel, which has a combined following of more […]

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]]> Footballco and Bundesliga International extend MEA partnership https://campaignme.com/footballco-and-bundesliga-international-extend-mea-partnership/ Fri, 17 Jan 2025 12:11:38 +0000 https://campaignme.com/?p=94863 Bundesliga International has extended its content partnership with global media platform Footballco, working together to bring the biggest storylines from Germany’s top two divisions to fans throughout the MENA and Sub-Saharan Africa regions. The series will be distributed across Footballco’s channels, which reach in excess of 250 million fans a month across both regions. Footballco […]

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]]> Global football and media firm Footballco opens regional HQ in Riyadh https://campaignme.com/global-football-and-media-firm-footballco-opens-regional-hq-in-riyadh/ Tue, 10 Dec 2024 08:00:12 +0000 https://campaignme.com/?p=93299 Global football content and media company, Footballco, has opened its new regional HQ in Riyadh, Saudi Arabia, aimed at serving fans, brands and rights holders across the Middle East and North Africa (MENA) region. As the exclusive media sales representative for Footballco in the MENA region, DMS (Digital Media Services), a Choueiri Group brand, will […]

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]]> Footballco reveals plans to launch audience segmentation in MENA https://campaignme.com/footballco-reveals-plans-to-launch-audience-segmentation-in-mena/ Thu, 11 Jul 2024 10:18:24 +0000 https://campaignme.com/?p=87018 Global football content and media company Footballco has revealed its plans to launch a cross-platform audience segmentation and targeting solution for the MENA region. It will roll out the service on its local platform Kooora in the region. FC Precision aims to help brands reach fans through their specific interests ahead of the end of […]

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]]> How to navigate the dynamic media and advertising industry in Saudi https://campaignme.com/navigating-the-dynamic-media-and-advertising-industry-in-saudi/ Fri, 23 Jun 2023 11:02:53 +0000 https://campaignme.com/?p=63794 The Kingdom’s media and advertising industry is blazing a trail of innovation, passion and boundless opportunities across three exciting sectors: football, e-gaming, and music. As we delve into the investments, experiences and trends that are defining this evolving landscape, we will uncover the ingredients driving this momentum while highlighting the roles which creativity, data-driven insights […]

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