Filmworks Archives - Campaign Middle East https://campaignme.com/tag/filmworks/ Sun, 18 May 2014 07:23:18 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Filmworks Archives - Campaign Middle East https://campaignme.com/tag/filmworks/ 32 32 Majid Al Futtaim rolls out major brand campaign https://campaignme.com/majid-al-futtaim-rolls-major-brand-campaign/ https://campaignme.com/majid-al-futtaim-rolls-major-brand-campaign/#comments Sun, 18 May 2014 07:23:18 +0000 https://campaignme.com/?p=5519 Majid Al Futtaim is rolling out its first brand campaign since the company re-branded at the end of last year. A TVC created by Grey MENA and Filmworks is the centrepiece of the initiative, with the commercial celebrating everyday ‘Great Moments’. Iyad Malas, CEO, holding, at Majid Al Futtaim, said: “The campaign is a celebration […]

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]]> https://campaignme.com/majid-al-futtaim-rolls-major-brand-campaign/feed/ 2 Damas – Coin https://campaignme.com/damas-coin/ Tue, 14 Jan 2014 07:42:12 +0000 https://campaignme.com/?p=5278 Damas has rolled out a new corporate identity campaign as part of the company’s bid to become a leading international jewellery brand. A 90-second film created by JWT and production company RSA Films is at the heart of the campaign, with the film helmed by director Laurence Dunmore. The release of the work follows Damas’ […]

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]]> Land Rover reveals it is behind Mostafa directed online series https://campaignme.com/land-rover-reveals-it-is-behind-mostafa-directed-online-series/ Sun, 06 Nov 2011 05:45:52 +0000 https://campaignme.com/?p=2682 Director Ali Mostafa’s first major assignment as brand ambassador for the Range Rover Evoque is to reach its conclusion this week (25 October). The fifth and final episode of the online series Classified, which was commissioned by Land Rover to celebrate the launch of the Evoque, will broadcast on 26 October, although Land Rover had […]

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]]> UNEP – Garbage City https://campaignme.com/unep-%e2%80%93-garbage-city/ https://campaignme.com/unep-%e2%80%93-garbage-city/#comments Tue, 20 Jul 2010 07:23:35 +0000 https://campaignme.com/?p=623 This is an older piece of work by Dubai-based production house Filmworks for UNEP (United Nations Environment Programme). Directed by Nicolas Salis, the TVC depicts a city where a continuous rain of filth and garbage falls. In the imaginary city, the inhabitants have learnt to live with the plague. The final tagline is that “indifference […]

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