family Archives - Campaign Middle East https://campaignme.com/tag/family/ Wed, 11 Mar 2026 06:29:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png family Archives - Campaign Middle East https://campaignme.com/tag/family/ 32 32 Why healthcare marketing needs to become more human https://campaignme.com/why-healthcare-marketing-needs-to-become-more-human/ Wed, 11 Mar 2026 03:00:02 +0000 https://campaignme.com/?p=117609 Something subtle, yet powerful is stirring in the corridors of Middle Eastern healthcare marketing. The mood is shifting. The old playbook of glossy ads, big promises, and generic healthier tomorrow lines is starting to feel tired. What people want now is different. They don’t just want to be sold to; they want to be taken […]

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]]> Al-Futtaim IKEA spotlights ‘Small Talk, Big Gestures’ this Ramadan https://campaignme.com/al-futtaim-ikea-spotlights-small-talk-big-gestures-this-ramadan/ Wed, 18 Feb 2026 10:38:28 +0000 https://campaignme.com/?p=116513 Al-Futtaim IKEA has launched its Ramadan 2026 campaign, building on its ‘Here To Be Part of Your Story‘ brand platform by placing everyday family narratives at the heart of the campaign. ‘Small Talk, Big Gestures’, makes itself at home by spotlighting the human qualities of big gatherings typically assosicated with Ramadan. Developed in partnership with […]

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]]> Ranveer Singh enters the chat to promote Experience Abu Dhabi https://campaignme.com/ranveer-singh-joins-the-chat-to-promote-experience-abu-dhabi/ Fri, 20 Jun 2025 09:34:22 +0000 https://campaignme.com/?p=104125 Experience Abu Dhabi has launched a campaign targeting Indian travellers, starring Bollywood actor Ranveer Singh and set entirely within the familiar digital setting of a family WhatsApp group chat. The campaign brings to life a behavioural truth: most Indian family holidays begin not at a travel agency or with a Google search – but with […]

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]]> Lost in translation: Why foreign agencies tend to miss the mark in Saudi Arabia https://campaignme.com/lost-in-translation-why-foreign-agencies-tend-to-miss-the-mark-in-saudi-arabia/ Mon, 07 Oct 2024 05:00:23 +0000 https://campaignme.com/?p=90509 Saudi Arabia is in the midst of a remarkable transformation, driven by Vision 2030, which has triggered rapid growth across industries. As the Kingdom opens new doors to businesses, agencies from around the globe, especially those from neighbouring GCC markets, are eager to capitalise on the opportunities. But the truth is: breaking into the Saudi […]

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]]> Ferrero Rocher’s golden touch of love https://campaignme.com/ferrero-rochers-golden-touch-of-love/ Tue, 09 May 2023 10:44:27 +0000 https://campaignme.com/?p=61643 The Magic of Ramadan is synonymous with family and togetherness. This year Camouflage productions celebrated Ramadan with Ferrero Rocher. It opened a window to the life of a family in Ramadan who experience  togetherness and loveable bonds while highlighting its magic with the transformative golden pixie dust, generated by the iconic Ferrero Rocher Praline. Ferrero […]

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]]> This Ramadan LEGO Middle East brings us a glimpse of Ramadan through the eyes of children https://campaignme.com/this-ramadan-lego-middle-east-brings-us-a-glimpse-of-ramadan-through-the-eyes-of-children/ Fri, 15 Apr 2022 08:59:24 +0000 https://campaignme.com/?p=47517 As people across the region immerse themselves in the spirit of Ramadan, LEGO Middle East places the spotlight on the little ones.  This year’s campaign welcomes adults to see the world in one of the most meaningful ways: through the eyes of children. Children are innately creative and imaginative. Their imaginative minds constantly seek to […]

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]]> Celebrating World Arabic Language Day, Spacetoon Supports Google’s initiative “Internet Heroes” https://campaignme.com/celebrating-world-arabic-language-day-spacetoon-supports-googles-initiative-internet-heroes/ Sun, 27 Dec 2020 11:00:08 +0000 https://campaignme.com/?p=31574 Spacetoon, the family content provider, producer and broadcaster, has recently announced its collaboration with Google to support “Abtal Al Internet”, (“Internet Heroes”), an initiative that teaches children aged 7 to 12, different methods of keeping safe while being online, with the help of their parents and teachers. Spacetoon has revealed its support for the initiative […]

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