Executive Director Archives - Campaign Middle East https://campaignme.com/tag/executive-director/ Mon, 08 Dec 2025 07:18:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Executive Director Archives - Campaign Middle East https://campaignme.com/tag/executive-director/ 32 32 Campaign Middle East’s Marketer of the Year 2025: Khaled Rashed AlShehhi https://campaignme.com/campaign-middle-easts-marketer-of-the-year-khaled-al-shehhi/ Thu, 04 Dec 2025 11:01:16 +0000 https://campaignme.com/?p=112718 Khaled Rashed AlShehhi has been named Campaign Middle East’s Marketer of the Year for 2025 – the highest recognition within the Marketing Game Changers Awards. Selected as the top-scoring entrant across all submissions, the title recognises a client-side marketer whose work delivered excellence across six criteria: Leadership & Talent Development, Creativity & Innovation, Performance & […]

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]]> Addressing Saudi challenges, focusing on the priorities https://campaignme.com/addressing-saudi-challenges-focusing-on-the-priorities/ Fri, 07 Nov 2025 05:26:14 +0000 https://campaignme.com/?p=111522 The media and marketing landscape in Saudi Arabia – and across the world, for that matter – is not just evolving, it is undergoing a seismic transformation. This goes far beyond the emergence of new platforms; it represents a profound shift in how brands connect, engage and thrive in markets defined by unprecedented digital adoption […]

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]]> Marketing Game Changers Awards 2025: Full jury line-up announced https://campaignme.com/marketing-game-changers-awards-2025-jury-announced/ Thu, 18 Sep 2025 10:03:49 +0000 https://campaignme.com/?p=108816 Campaign Middle East has announced the jury for the inaugural edition of the Marketing Game Changers Awards 2025, a dedicated platform to celebrate the client-side marketers shaping the future of our industry. The awards will recognise marketers who have made a measurable impact across brand building, creativity and technology, social responsibility, industry contribution and leadership.  […]

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]]> Create. appoints Business Lead, Creative Director and Social Executive Director https://campaignme.com/create-appoints-new-business-lead-creative-director-and-executive-director/ Wed, 23 Apr 2025 06:00:41 +0000 https://campaignme.com/?p=101110 Create., which was named Campaign Middle East’s Digital Agency of the Year 2024, has appointed three new leaders to its team. Mahmoud Shaban takes up the role of Business Lead, Saudi Arabia; Yash Murthy has been appointed Executive Director, Social; and Wassim Olabi has taken up the role of Creative Director at Create. With 22 […]

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]]> Auditoire Luxe MENA appoints Sam Zemouri as Executive Director https://campaignme.com/auditoire-luxe-mena-appoints-sam-zemouri-as-executive-director/ Mon, 10 Mar 2025 11:25:55 +0000 https://campaignme.com/?p=97677 Global brand experience agency Auditoire Luxe’s MENA division has chosen Sam Zemouri as its new Executive Director. Having served for more than six years at Auditoire Luxe and bearing more than a decade of experience in luxury communications and event strategy, Zemouri’s appointment aligns with the agency’s aim to move to new heights. “We are […]

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]]> IAB MENA releases programmatic DOOH guide for advertisers https://campaignme.com/iab-mena-releases-programmatic-dooh-guide-for-advertisers/ Wed, 18 Sep 2024 07:05:48 +0000 https://campaignme.com/?p=89600 The IAB MENA DOOH Task Force has announced the release of its Guide to Programmatic Digital Out-of-Home (pDOOH). The advertising group has shared that the guide is “an essential” resource to transform the digital advertising landscape in the MENA region. Even though 30 per cent of the total OOH investment in the region is spent […]

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]]> How meaningfully different experiences drive brand growth https://campaignme.com/how-meaningfully-different-experiences-drive-brand-growth/ Mon, 15 Jul 2024 12:48:11 +0000 https://campaignme.com/?p=87152 What does great customer experience rely on? What is the role of complex emerging tech and human interactions to achieve great CX? Studies show that up to 75 per cent of brand-building comes from experiential touchpoints. The most successful brands understand that for experience to have a long-term impact on brand growth it is important […]

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]]> Brands’ guide to building a sonic strategy https://campaignme.com/brands-guide-to-building-a-sonic-strategy/ Mon, 01 Jul 2024 06:05:38 +0000 https://campaignme.com/?p=85976 Sonic branding is a rapidly evolving field shaping the future of brand expression and customer engagement. Reiner Erlings, Executive Director of Sonic Branding at Landor and amp explores three key considerations brands should be aware of when approaching a new sonic strategy. Ranging from the importance of a multi-sensory branding approach and cultural authenticity to […]

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]]> TBWA\RAAD appoints Paulo Areas as executive creative director https://campaignme.com/tbwaraad-appoints-paulo-areas-as-executive-creative-director/ Mon, 05 Dec 2022 10:33:27 +0000 https://campaignme.com/?p=55718 TBWA\RAAD Dubai has appointed Paulo Areas to the role of executive creative director, overseeing the creative duties of the agency across all brands and clients, effective December 5th, 2022. Areas joins from UK-based innovative agency ForeverBeta where he held the title of chief creative officer. Prior to ForeverBeta, Areas occupied key roles in different agencies […]

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]]> Designing customer connections – by KMMRCE’s Dominic Andrews https://campaignme.com/designing-customer-connections-by-kmmrces-dominic-andrews/ Mon, 01 Aug 2022 11:00:16 +0000 https://campaignme.com/?p=51809 Websites and web design have come a long way in recent years. From flat, functional data displays to immersive, creative blends of imagery, typography and animation, retail brands deliver just as engaging online experiences as in any physical store. The e-commerce medium also offers increasingly innovative opportunities to maximise influence and make noise across channels […]

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