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	<title>exclusive experience Archives - Campaign Middle East</title>
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		<title>From the Editor&#8217;s Desk: Why luxury must choose sense over spectacle</title>
		<link>https://campaignme.com/from-the-editors-desk-why-luxury-marketing-must-choose-sense-over-spectacle/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Tue, 09 Jun 2026 10:45:33 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Editor's Note]]></category>
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		<category><![CDATA[Consumer behaviour]]></category>
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		<category><![CDATA[cultural appropriation]]></category>
		<category><![CDATA[cultural confidence]]></category>
		<category><![CDATA[cultural intelligence]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Editor's letter]]></category>
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		<category><![CDATA[From the Editor's Desk]]></category>
		<category><![CDATA[launches]]></category>
		<category><![CDATA[localisation]]></category>
		<category><![CDATA[luxury brands]]></category>
		<category><![CDATA[luxury marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing tactics]]></category>
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		<guid isPermaLink="false">https://campaignme.com/?p=123071</guid>

					<description><![CDATA[<p>Luxury marketing in the Middle East has no more room for translated tales that have travelled in. This is no longer a market for loud launches or polished and performative campaigns. The diverse consumers in this region would rather not tolerate adapted localisation or cultural appropriation as a seasonal marketing tactic. Curated calendars and costly [&#8230;]</p>
<p>The post <a href="https://campaignme.com/from-the-editors-desk-why-luxury-marketing-must-choose-sense-over-spectacle/">From the Editor&#8217;s Desk: Why luxury must choose sense over spectacle</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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