Epsilon Archives - Campaign Middle East https://campaignme.com/tag/epsilon/ Wed, 19 Nov 2025 12:14:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Epsilon Archives - Campaign Middle East https://campaignme.com/tag/epsilon/ 32 32 Metrics that matter: ‘Stop chasing clicks, start orchestrating commerce’ https://campaignme.com/metrics-that-matter-stop-chasing-clicks-start-orchestrating-commerce/ Thu, 16 Oct 2025 14:00:22 +0000 https://campaignme.com/?p=110386 The scoreboard is being rewritten. Over the past few months, advertising conversations have distilled down to clicks and return on ad spend (ROAS) – a tidy ratio that promises clarity on marketing effectiveness. But tidy on the table, quite often, doesn’t reflect the clutter in closed cabinets. As consumer journeys splinter across channels and commercial […]

The post Metrics that matter: ‘Stop chasing clicks, start orchestrating commerce’ appeared first on Campaign Middle East.

]]> Understanding the granularity of retail media for effective outcomes https://campaignme.com/understanding-the-granularity-of-retail-media-for-effective-outcomes/ Mon, 02 Jun 2025 05:00:33 +0000 https://campaignme.com/?p=103181 Retail media is undoubtedly one of the most exciting frontiers in advertising today. Its blend of commerce, data and closed-loop measurement makes it a natural focus for growth. As a result, consultancies are setting bold visions for what’s possible – pitching retail media as a cure-all for brand performance and media efficiency. These sky-high projections […]

The post Understanding the granularity of retail media for effective outcomes appeared first on Campaign Middle East.

]]> CMO Round Table: Marketers call for collab on education, trust and change management https://campaignme.com/retail-media-round-table-marketers-call-for-collab-on-education-trust-and-change-management/ Tue, 13 May 2025 05:20:00 +0000 https://campaignme.com/?p=102147 Some of the Middle East’s top retail media marketers have reached a consensus that the industry needs to prioritise trust, education, change management and tech integrations, while increasing its focus on artificial intelligence (AI)-shopping agents, the untapped power of first-party data, and effectiveness across on- and off platform channels. Campaign Middle East’s recent Market Minds […]

The post CMO Round Table: Marketers call for collab on education, trust and change management appeared first on Campaign Middle East.

]]> How can advertisers win over crypto investors in the Middle East? https://campaignme.com/how-can-advertisers-win-over-crypto-investors-in-the-middle-east/ Wed, 19 Mar 2025 09:00:04 +0000 https://campaignme.com/?p=98201 The Middle East is emerging as a major force in the global cryptocurrency market with a 166 per cent increase in daily active traders across the region in 2024 according to Bitget. This growth presents a huge opportunity, but simply funnelling more money into existing campaigns won’t guarantee success. Many ad dollars end up chasing […]

The post How can advertisers win over crypto investors in the Middle East? appeared first on Campaign Middle East.

]]> Alshaya Group launches digital advertising network https://campaignme.com/alshaya-group-launches-digital-advertising-network/ Mon, 30 Sep 2024 06:51:19 +0000 https://campaignme.com/?p=90150 Alshaya Group, an international retail franchise operator, has launched its omnichannel retail media network, Alshaya Media Connect (AMC). Alshaya currently claims to operate over 4,000 stores and more than 125 online and digital businesses across the region. These partners span diverse categories such as fashion, footwear, home furnishings, beauty, and food. The new network is […]

The post Alshaya Group launches digital advertising network appeared first on Campaign Middle East.

]]> Publicis Groupe builds commerce marketing with Mars United acquisition https://campaignme.com/publicis-groupe-builds-commerce-marketing-with-mars-united-acquisition/ Fri, 20 Sep 2024 03:34:20 +0000 https://campaignme.com/?p=89801 Publicis Groupe has acquired independent commerce marketing company Mars United Commerce for an undisclosed amount, with the aim of leveraging Mars’ proprietary technology and solutions to further scale and supercharge Publicis’ existing commerce capabilities. Winning in commerce, by changing shopper behaviour to drive business results, is increasingly a core element of marketeers’ winning strategies. But […]

The post Publicis Groupe builds commerce marketing with Mars United acquisition appeared first on Campaign Middle East.

]]> Publicis Groupe set to acquire influencer marketing platform Influential https://campaignme.com/publicis-groupe-set-to-acquire-influencer-marketing-platform-influential/ Fri, 26 Jul 2024 07:33:39 +0000 https://campaignme.com/?p=87701 Publicis Groupe has revealed that it has entered into a definitive agreement to acquire Influential, an influencer marketing agency and platform, which connects brands to audiences by developing, deploying, and optimising creator-driven digital campaigns. Influential has a proprietary AI-powered technology platform with over 100 billion data points, coupled with its network of over 3.5 million […]

The post Publicis Groupe set to acquire influencer marketing platform Influential appeared first on Campaign Middle East.

]]> Digital Essays 2023: Why people-first, not programmatic-first, is the key to growth https://campaignme.com/digital-essays-2023-why-people-first-not-programmatic-first-is-the-key-to-growth/ Tue, 12 Dec 2023 10:30:18 +0000 https://campaignme.com/?p=73568 As advertising becomes increasingly programmatically-led, the concept of the customer as a real person is being marginalised. However, to be successful, people must be at the centre. Do this, and reach grows, loyalty is nurtured and profits rise. Ignore this, and you’ll fail to maximise your growth potential.  With that mainstay of data-driven marketing dying […]

The post Digital Essays 2023: Why people-first, not programmatic-first, is the key to growth appeared first on Campaign Middle East.

]]> Publicis Groupe sponsors MeasureCamp to foster innovation https://campaignme.com/publicis-groupe-sponsors-measurecamp-to-foster-innovation/ Tue, 12 Sep 2023 07:00:56 +0000 https://campaignme.com/?p=68207 Publicis Groupe Middle East has sponsored MeasureCamp Dubai, the digital analytics conference. It reinforces the Groupe’s commitment to fostering innovation and collaboration within the digital and tech domain. Bassel Kakish, CEO of Publicis Groupe Middle East & Turkey, said: “We recognise the pivotal role digital analytics plays in the future of businesses, which is why […]

The post Publicis Groupe sponsors MeasureCamp to foster innovation appeared first on Campaign Middle East.

]]> Conquering the first-party data skills gap https://campaignme.com/conquering-the-first-party-data-skills-gap/ Thu, 11 May 2023 08:08:06 +0000 https://campaignme.com/?p=61735 By Jalaja Ramanunni First-party data is now the most coveted cookie in town. As first-party data becomes one of the most valuable assets for companies, businesses are figuring out how to improve customer experiences, increase customer loyalty, and boost profitability. However, not all companies have the skills and expertise to effectively use their first-party data. Landmark […]

The post Conquering the first-party data skills gap appeared first on Campaign Middle East.

]]>