Emakina Archives - Campaign Middle East https://campaignme.com/tag/emakina/ Sun, 19 Dec 2021 07:01:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Emakina Archives - Campaign Middle East https://campaignme.com/tag/emakina/ 32 32 With you all the way, by Emakina’s Victor Madueno https://campaignme.com/with-you-all-the-way-by-emakinas-victor-madueno/ Sun, 19 Dec 2021 07:01:26 +0000 https://campaignme.com/?p=43804 Digitalisation has revolutionised businesses across the world. Within that, real-time customer engagement will be the key focus point for the majority of CMOs. In fact, we’re now facing a ‘personalise or perish’ kind of world, where we expect brands to tailor their content to us at all times. According to SmarterHQ, 72 per cent of […]

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]]> The real deal in the big deals, by Emakina’s Victor Madueno https://campaignme.com/the-real-deal-in-the-big-deals-by-emakinas-victor-madueno/ Wed, 24 Nov 2021 09:02:58 +0000 https://campaignme.com/?p=43172 The astounding deals that e-commerce leaders, as well as omnichannel retailers, offer their customers during November mark the start of another year-end battle for customer dollars and devotion. These mega-offers serve as alternative routes to win over buyers, many of them already fatigued with the promises of ‘deals’ and yet must shop for the holiday […]

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]]> Is your business ready for the end of third-party cookies? By Emakina’s Scott Naude https://campaignme.com/is-your-business-ready-for-the-end-of-third-party-cookies-by-emakinas-scott-naude/ Tue, 19 Oct 2021 07:00:49 +0000 https://campaignme.com/?p=41757 As the digital marketing world prepares for what is estimated to be somewhere between 50-70% of the browser market to go somewhat dark, we take a look at what the current status is and what brands can do to prepare themselves. OOH! Campaign Breakfast Briefings are back! Join us to discuss all things Out-Of-Home – […]

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]]> Emakina MENA partners with Tealium https://campaignme.com/emakina-mena-partners-with-tealium/ Mon, 23 Aug 2021 09:24:39 +0000 https://campaignme.com/?p=39815 Emakina MENA has announced their new technology partnership with Tealium, a customer data platform. As customer data plays an increasingly central role in the business decisions brands make today, this alliance was a natural step forward for Emakina MENA. “Our partnership with Tealium will strengthen our ability to deliver state-of-the-art customer experience, developments, integrations and […]

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]]> NICE partners with Emakina to create an inspiring mobile shopping experience https://campaignme.com/nice-partners-with-emakina-to-create-an-inspiring-mobile-shopping-experience/ Mon, 09 Aug 2021 12:44:44 +0000 https://campaignme.com/?p=39435 Retail homeware concept NICE owned by Al Fozan Holding Company is a pioneer in the furnishing industry. The brand’s physical showrooms and e-commerce platform aim to provide consumers with everything they need to make a house a home. As the majority of their web traffic was coming from mobile devices, they asked Emakina to build […]

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]]> Emakina becomes Logitech’s performance commerce partner https://campaignme.com/emakina-becomes-logitechs-performance-commerce-partner/ Tue, 13 Jul 2021 07:16:50 +0000 https://campaignme.com/?p=38773 Logitech, the Swiss multi-brand company designing products that bring people together through music, gaming, video and computing,  asked digital agency Emakina to become their trusted performance commerce partner. Central to Logitech’s ambition in the region is to increase brand awareness and, ultimately, conversions. To help them accelerate their shift to a digital-first marketing strategy, they […]

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]]> Emakina MENA appoints Siham Berrached as managing director for Qatar https://campaignme.com/emakina-mena-appoints-siham-berrached-as-managing-director-for-qatar/ Thu, 15 Apr 2021 07:51:48 +0000 https://campaignme.com/?p=35086 Emakina, the international digital agency group based in Qatar has strengthened its leadership team in the country with the appointment of Siham Berrached as managing director for Qatar. Siham will take to her new role having already acted as Emakina’s business development lead across the MENA region. She has been instrumental in setting up Emakina’s […]

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