Earned First Archives - Campaign Middle East https://campaignme.com/tag/earned-first/ Thu, 07 May 2026 06:10:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Earned First Archives - Campaign Middle East https://campaignme.com/tag/earned-first/ 32 32 The Romans MENA completes new-look senior leadership team with new Head of Client Services https://campaignme.com/the-romans-mena-completes-new-look-senior-leadership-team-with-new-head-of-client-services/ Thu, 07 May 2026 05:55:48 +0000 https://campaignme.com/?p=121655 The Romans MENA has completed its new-look senior leadership team with the hire of Lauren Sanders as Head of Client Services, following the recent appointment of its first Managing Director, Sanders will be responsible for delivering The Romans experience across its growing client portfolio. Her remit spans client leadership, talent development and building a seamless, […]

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]]> Current Global MENAT adds classic car auto shop Retro 9 to client roster https://campaignme.com/current-global-menat-adds-classic-car-auto-shop-retro-9-to-client-roster/ Thu, 19 Feb 2026 14:00:56 +0000 https://campaignme.com/?p=116584 Automotive restoration brand Retro 9 has appointed Current Global MENAT as its PR partner across the GCC. The appointment sees the agency leading Retro 9’s external communications and delivering an earned-first strategy rooted in storytelling, craftsmanship and cultural relevance. Retro 9 speaks to a discreet global audience of collectors and enthusiasts who value authenticity over […]

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]]> The year ahead for original, earned-first thinking https://campaignme.com/the-year-ahead-for-original-earned-first-thinking/ Wed, 04 Feb 2026 12:28:45 +0000 https://campaignme.com/?p=115589 Off the bat, this isn’t a predictions piece. I’ve loathed prediction commentary for the longest time. Financial analysts, armed with models and data, almost always incorrectly predict market performance. And I recently predicted Ruben Amorim would be successful at Manchester United. That alone should disqualify me from making any formal forecasts. No, instead, I’m going […]

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]]> CARMA, Earned First partner to advance reputation measurement https://campaignme.com/carma-earned-first-partner-to-advance-reputation-measurement/ Tue, 06 Jan 2026 13:34:55 +0000 https://campaignme.com/?p=114048 CARMA, a leader in media intelligence and reputation insights, has joined forces with Earned First, a media and events platform dedicated to elevating public relations and corporate affairs. United by a shared passion and commitment to advancing trust and connections in today’s complex communications landscape, the partnership seeks to share meaningful insights and best practices […]

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