Dove Archives - Campaign Middle East https://campaignme.com/tag/dove/ Wed, 10 Sep 2025 10:18:22 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Dove Archives - Campaign Middle East https://campaignme.com/tag/dove/ 32 32 Dove puts bonds to the test with wellness activation https://campaignme.com/dove-puts-bonds-to-the-test-with-wellness-activation/ Wed, 10 Sep 2025 07:30:41 +0000 https://campaignme.com/?p=108289 Dove Hair brought its Bond Repair range to life with an immersive summer activation in collaboration with Paus Café and Wellness Studio, combining sport, wellness and self-care in one location. As part of Dove’s broader strategy to make its haircare range feel premium, the activation was designed around the theme “How Strong is Your Bond?” […]

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]]> Keys to commercial success from Cannes Creative Effectiveness Lions winners https://campaignme.com/keys-to-commercial-success-from-cannes-creative-effectiveness-lions-winners/ Thu, 14 Aug 2025 11:51:16 +0000 https://campaignme.com/?p=106689 Prioritising consistent creative and embracing fun and disruption are the current keys to commercial success, according to a new report by WARC, the global authority on marketing effectiveness. WARC’s latest ‘Creative Effectiveness Lions 2025 – Insights from the winners’ report identifies trends and themes common to the award-winning campaigns of this year’s Cannes Creative Effectiveness […]

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]]> A point of view: How DEI powered AXA’s Titanium 2025 Grand Prix https://campaignme.com/a-point-of-view-how-dei-powered-axas-titanium-2025-grand-prix/ Mon, 11 Aug 2025 07:30:20 +0000 https://campaignme.com/?p=106547 This year at Cannes, the Lions didn’t just roar, they roared for change. From Glass to Titanium, diversity, equity, and inclusion (DEI) were everywhere in Cannes. Dove’s “20 Years of Real Beauty” was a no-brainer for our Glass Grand Prix, a category built to spotlight long-term systemic change and culture shifting communication. But the campaign […]

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]]> Cannes Lions 2025: Evidence-based, coalition-built, transparent and human https://campaignme.com/cannes-lions-2025-evidence-based-coalition-built-transparent-and-human/ Tue, 29 Jul 2025 08:11:56 +0000 https://campaignme.com/?p=106069 Cannes Lions 2025 felt less like a festival of fireworks and more like a stress test of truth. Serving on the PR jury, I spent long nights debating whether ideas deserved a Lion once the gloss was stripped away. That perspective shaped seven lessons I carried home, and each one speaks to where brand storytelling […]

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]]> Top 10 Super Bowl 2025 advertisements ranked by Middle East creative leaders https://campaignme.com/top-10-super-bowl-lix-advertisements-ranked-by-middle-east-creative-leaders/ Tue, 18 Feb 2025 04:30:17 +0000 https://campaignme.com/?p=96461 You don’t have to be a Super Bowl fan to read the rest of this article. The 59th edition of the Super Bowl, the summit of the US National Football League that sees the top two teams in the league battle it out for a coveted trophy, wasn’t nearly as exciting as it was hyped […]

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]]> The year ahead for … brand purpose https://campaignme.com/the-year-ahead-for-brand-purpose/ Mon, 13 Jan 2025 06:10:17 +0000 https://campaignme.com/?p=94607 If brand purpose were a stock, it’s facing a volatile global market, especially in the United States with the incoming administration, but there is a strong upside for purpose in our region. Back in 2016, when US President Trump entered the White House for his first term, brands like Airbnb had a clear value-aligned message […]

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]]> The Romans wins MENA PR brief for Binance https://campaignme.com/the-romans-wins-mena-pr-brief-for-binance/ Wed, 11 Sep 2024 08:12:11 +0000 https://campaignme.com/?p=89422 Global creative communications agency The Romans has secured the MENA PR work for Binance, the world’s largest crypto exchange by volume. The agency will be responsible for delivering conceptual creative PR, as well as building on the company’s strong thought leadership platform in the virtual assets space. The Romans pipped major agencies to the account […]

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]]> The campaigns that caught our eye in 2023 https://campaignme.com/the-campaigns-that-caught-our-eye/ Wed, 27 Dec 2023 10:00:23 +0000 https://campaignme.com/?p=74107 1 Hungerstation The Subconscious Order Agency: Wunderman Thompson Riyadh  The food delivery app introduced a smart feature that allowed users to order food online by harnessing the power of their subconscious mind. The app recognised when the user scrolled for a long time and launched the subconscious ordering tool. Several cuisine images were displayed as the […]

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]]> Dove promotes inclusivity in video game characters https://campaignme.com/dove-promotes-inclusivity-in-video-game-characters/ Mon, 27 Nov 2023 06:32:30 +0000 https://campaignme.com/?p=72957 Dove has partnered with Open Source Afro Hair Library, a curated 3D model database of black hairstyles to launch a free guide to coding black hair textures and protective styles in video games. The guide called ‘Code My Crown‘ was created by a community of Black artists in an effort to provide coders and game developers with more […]

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]]> Dove partners with animated influencer promoting mental health https://campaignme.com/dove-partners-with-animated-influencer-to-promote-mental-health/ Tue, 21 Nov 2023 12:00:36 +0000 https://campaignme.com/?p=72635   Dove has partnered with animated social media influencer Lennnie for a mental health campaign on Instagram and TikTok. Lennnie is an animated character who speaks about mental health, positive self-talk and overcoming obstacles through a gentle voice and songs. The animated character has gained more than 4 million followers on TikTok and Instagram and has […]

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