digital campaigns Archives - Campaign Middle East https://campaignme.com/tag/digital-campaigns/ Sun, 29 Mar 2026 15:34:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png digital campaigns Archives - Campaign Middle East https://campaignme.com/tag/digital-campaigns/ 32 32 Why top tech companies are doubling down on executive events amid AI disruption https://campaignme.com/why-top-tech-companies-are-doubling-down-on-executive-events-amid-ai-disruption/ Mon, 30 Mar 2026 06:00:09 +0000 https://campaignme.com/?p=118322 The companies with the most sophisticated AI capabilities are, somewhat counterintuitively, among the most aggressive investors in in-person executive events. Many of the same organisations deploying AI across marketing stacks, automating sales outreach, and reducing demand-generation headcount are simultaneously expanding their investments in invitation-only executive round tables, leadership dinners, and curated industry summits. At first […]

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]]> Above Digital shifts focus to outcomes-driven performance marketing in 2026 https://campaignme.com/above-digital-shifts-focus-to-outcomes-driven-performance-marketing-in-2026/ Thu, 26 Mar 2026 07:00:31 +0000 https://campaignme.com/?p=118173 Dubai-based Above Digital has intentionally de-prioritised ecommerce projects, and has shifted its focus to position itself as a performance marketing agency specialising in revenue-focused digital campaigns for service-based businesses and B2B brands. As a revenue-driven performance marketing agency, Above Digital is repositioning its core offerings to build deeper relationships, be accountable for real business outcomes […]

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]]> Al Hilal at Club World Cup 2025: Kijamii bridges gaps across geography, time zones https://campaignme.com/al-hilal-at-club-world-cup-2025-kijamii-bridges-gaps-in-geography-time-zones-emotion/ Mon, 17 Nov 2025 07:49:35 +0000 https://campaignme.com/?p=111930 Kijamii, one of the MENA region’s leading independent advertising agencies,  has revealed details about its partnership with Saudi football club Al Hilal FC during the FIFA Club World Cup 2025 in the United States, solving a specific challenge during the tournament: The distance between the fans and the team. With matches kicking off deep into […]

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]]> Why the GCC needs to think beyond digital campaigns https://campaignme.com/why-the-gcc-needs-to-think-beyond-digital-campaigns/ Mon, 06 Oct 2025 09:45:14 +0000 https://campaignme.com/?p=109754 Over the past decade, the GCC has invested billions in digital transformation. From financial services to retail and tourism, brands have raced to launch apps, deploy CRMs, and run aggressive performance marketing campaigns. This progress has been impressive, but it has also exposed a structural gap. Too often, digital transformation in the region is still […]

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]]> Own the story, don’t rent it https://campaignme.com/own-the-story-dont-rent-it/ Wed, 27 Aug 2025 05:48:21 +0000 https://campaignme.com/?p=107217 In an increasingly fast-paced world, the scale of development needs to keep pace with rapidly evolving technologies to realise the creative goals of the region. The nurturing of internal studios will be key to the Middle East’s vision of expansion and creation, especially given that the primary impediment to the effective execution of an idea, […]

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]]> The digital campaign dilemma: costs, quality and solutions https://campaignme.com/the-digital-campaign-dilemma-costs-quality-and-solutions/ Mon, 14 Jul 2025 05:00:55 +0000 https://campaignme.com/?p=105352 Today’s digital campaigns offer marketers unprecedented control, a significant leap from the limitations of the pre-digital era. We now take it for granted that we can target the right person, at the right time, on the right platform. We can then iterate and optimise based on data. Smarter decisions can be made, because every click […]

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]]> Always and Noon Minutes partner to deliver peace of mind in 15 minutes https://campaignme.com/always-and-noon-minutes-partner-to-deliver-peace-of-mind-in-15-minutes/ Tue, 01 Jul 2025 06:00:32 +0000 https://campaignme.com/?p=104615 Always has launched a new campaign that addresses a persistent but often unspoken challenge for women: disrupted sleep during their period due to fears of leakage. Developed by Leo Burnett Beirut, the campaign puts a spotlight on the brand’s Night XXL pads – and introduces a real-time solution through a first-time partnership with fast delivery […]

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]]> UAE Cannes Young Lions judge: ‘It’s about solving problems, not just ‘cool’ ideas’ https://campaignme.com/uae-cannes-young-lions-judge-its-about-solving-problems-not-just-cool-ideas/ Thu, 06 Mar 2025 04:40:45 +0000 https://campaignme.com/?p=97445 I was recently invited to judge the Digital Category of the 2025 UAE Cannes Young Lions competition, organised by Motivate Media Group and Motivate Val Morgan, the official representatives of Cannes Lions in the UAE, and powered by Getty Images. The challenge was to develop an innovative digital campaign that addresses a specific brief with […]

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]]> FNP.ae lights up billboards in the UAE for the season of love https://campaignme.com/fnp-ae-lights-up-billboards-in-the-uae-for-the-season-of-love/ Fri, 14 Feb 2025 08:17:05 +0000 https://campaignme.com/?p=96282 FNP.ae has been spreading love across the UAE with a digital billboard campaign along Sheikh Zayed Road in the weeks approaching Valentine’s Day. Featuring 11 prime locations across the UAE, including five billboards in Abu Dhabi and six in Dubai, the campaign aims to inspire heartfelt connections through the power of thoughtful gifting. The digital […]

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]]> OOH advertising: Evolution is inevitable https://campaignme.com/ooh-advertising-evolution-is-inevitable/ Thu, 31 Oct 2024 09:38:50 +0000 https://campaignme.com/?p=91709 In today’s rapidly evolving marketing landscape, where multiple media coexist to meet diverse consumer needs, out-of-home (OOH) advertising has become an indispensable force. Once considered static and outdated, it has now transformed into a dynamic, data-driven platform that integrates advanced technology to create meaningful connections and lasting impressions. OOH’s evolution through innovation Historically, billboards, transit […]

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