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	<title>destination Archives - Campaign Middle East</title>
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		<title>Westfield Saudi Arabia builds anticipation for official opening with episodic series</title>
		<link>https://campaignme.com/westfield-saudi-arabia-builds-anticipation-for-official-opening-with-episodic-series/</link>
		
		<dc:creator><![CDATA[Shantelle Nagarajan]]></dc:creator>
		<pubDate>Wed, 13 May 2026 13:43:20 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[A Journey in Chapters]]></category>
		<category><![CDATA[AGA ADK]]></category>
		<category><![CDATA[Dany Azzi]]></category>
		<category><![CDATA[destination]]></category>
		<category><![CDATA[Discover Westfield]]></category>
		<category><![CDATA[Gen AI]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Saudi Arabia]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[thework]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=121986</guid>

					<description><![CDATA[<p>Westfield Saudi Arabia is set to break new ground in lifestyle destinations across the Kingdom, bringing new retail and lifestyle experiences that aim to make an impact regionally and globally. To build excitement and give audiences a first glimpse of what’s to come, AGA Communications Network has created &#8216;Discover Westfield &#8211; A Journey in Chapters&#8217;, [&#8230;]</p>
<p>The post <a href="https://campaignme.com/westfield-saudi-arabia-builds-anticipation-for-official-opening-with-episodic-series/">Westfield Saudi Arabia builds anticipation for official opening with episodic series</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>Al Dhannah City picks entourage to lead destination marketing and communications</title>
		<link>https://campaignme.com/al-dhannah-city-picks-entourage-to-lead-destination-marketing-and-communications/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Thu, 26 Mar 2026 07:57:03 +0000</pubDate>
				<category><![CDATA[Account]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Pitches]]></category>
		<category><![CDATA[Abu Dhabi]]></category>
		<category><![CDATA[Activations]]></category>
		<category><![CDATA[Al Dhannah City]]></category>
		<category><![CDATA[appeal]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand positioning]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Brand Values]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[destination]]></category>
		<category><![CDATA[Destination marketing]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[Digital Storytelling]]></category>
		<category><![CDATA[Entourage]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[identity development]]></category>
		<category><![CDATA[integrated communications]]></category>
		<category><![CDATA[Invest]]></category>
		<category><![CDATA[live]]></category>
		<category><![CDATA[multi-channel]]></category>
		<category><![CDATA[narrative development]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Rami El Chmaissani]]></category>
		<category><![CDATA[social media management]]></category>
		<category><![CDATA[visit]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=118187</guid>

					<description><![CDATA[<p>entourage, one of the region’s leading creative and experiential agencies, has been appointed to lead the destination marketing, brand positioning and integrated communications strategy for Al Dhannah City. The remit will see entourage define a clear and differentiated identity for the city, underpinned by a structured roadmap across brand strategy, narrative development and multi channel [&#8230;]</p>
<p>The post <a href="https://campaignme.com/al-dhannah-city-picks-entourage-to-lead-destination-marketing-and-communications/">Al Dhannah City picks entourage to lead destination marketing and communications</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>SkyBlue Media brings London&#8217;s Red Bus to Dubai for Air Arabia activation</title>
		<link>https://campaignme.com/air-arabia-launches-new-route-to-london-with-show-stopping-activation/</link>
		
		<dc:creator><![CDATA[Shantelle Nagarajan]]></dc:creator>
		<pubDate>Tue, 24 Feb 2026 09:45:26 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[Air Arabia]]></category>
		<category><![CDATA[Dato' Manikandamurthy Velayoudam]]></category>
		<category><![CDATA[destination]]></category>
		<category><![CDATA[launch]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[Sky Blue Group]]></category>
		<category><![CDATA[SkyBlue Media]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=116844</guid>

					<description><![CDATA[<p>Air Arabia has collaborated with SkyBlue Media to launch its latest route from the UAE to London. The new destination was announced by the takeover of a double-decker bus, a symbol commonly associated with the UK, wrapped in messaging about the new flight route. The airline&#8217;s objective was to create high-impact visibility for the launch [&#8230;]</p>
<p>The post <a href="https://campaignme.com/air-arabia-launches-new-route-to-london-with-show-stopping-activation/">SkyBlue Media brings London&#8217;s Red Bus to Dubai for Air Arabia activation</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Elevating destination appeal with storytelling that honours places and people</title>
		<link>https://campaignme.com/elevating-destination-appeal-with-storytelling-that-honours-places-and-people/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Fri, 13 Jun 2025 09:47:48 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[AMAALA]]></category>
		<category><![CDATA[communities]]></category>
		<category><![CDATA[destination]]></category>
		<category><![CDATA[Destination marketing]]></category>
		<category><![CDATA[emotional]]></category>
		<category><![CDATA[emotional resonance]]></category>
		<category><![CDATA[Empathy]]></category>
		<category><![CDATA[Experiences]]></category>
		<category><![CDATA[human connection]]></category>
		<category><![CDATA[Julie Audette]]></category>
		<category><![CDATA[local]]></category>
		<category><![CDATA[luxury travellers]]></category>
		<category><![CDATA[purposeful]]></category>
		<category><![CDATA[Saudi focus]]></category>
		<category><![CDATA[SaudiFocus]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[The Red Sea]]></category>
		<category><![CDATA[tourism]]></category>
		<category><![CDATA[Travellers]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=103780</guid>

					<description><![CDATA[<p>In today’s tourism landscape, travellers seek more than just beautiful places. They’re looking for a sense of connection; to the culture, to the people and to the storytelling that shapes the experience. They travel for the thrill of discovery, the warmth of human interaction and the feeling of arriving somewhere that stirs something profound within [&#8230;]</p>
<p>The post <a href="https://campaignme.com/elevating-destination-appeal-with-storytelling-that-honours-places-and-people/">Elevating destination appeal with storytelling that honours places and people</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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