cycling Archives - Campaign Middle East https://campaignme.com/tag/cycling/ Fri, 10 Jul 2026 12:31:46 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png cycling Archives - Campaign Middle East https://campaignme.com/tag/cycling/ 32 32 Why heritage belongs in the future, not the archive https://campaignme.com/why-heritage-belongs-in-the-future-not-the-archive/ Fri, 10 Jul 2026 10:00:00 +0000 https://campaignme.com/?p=124515 Every July, the Tour de France reminds the world that cycling is a sport built on endurance. Not only the endurance of the riders, but of the stories, traditions, heritage and communities that have grown around it over more than a century. For brands, that idea feels especially relevant today. We live in a time […]

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]]> Campaign Market Minds: CMO Round Table | Why sports marketing must grow up, not only bigger https://campaignme.com/campaign-market-minds-cmo-round-table-why-sports-marketing-must-grow-up-not-only-bigger/ Wed, 27 May 2026 05:00:57 +0000 https://campaignme.com/?p=122623 Sports marketing in the Middle East has been witnessing a lot of momentum in recent years. As it stands, the regional industry has no shortage of sports events, sponsorship plays, intellectual property (IP), naming rights, content distribution, endorsements, media productions and rights management, omnichannel fan engagement platforms and conversations around local talent and women’s sports. […]

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]]> Saudi Arabia’s AlUla Tour wins 179m interactions with campaign concept rooted in ‘FOMO’ https://campaignme.com/saudi-arabias-alula-tour-wins-179m-interactions-with-campaign-concept-rooted-in-fomo/ Mon, 18 May 2026 09:42:59 +0000 https://campaignme.com/?p=122141 The AlUla Tour, a road cycling stage race hosted by Saudi Arabia’s Ministry of Sports and the Saudi Cycling Federation, launched a campaign for its 2026 season to bring the tour greater cultural visibility from audiences in Saudi Arabia and the wider GCC . Developed in partnership with creative agency Takkah, the campaign – titled […]

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