customer journey Archives - Campaign Middle East https://campaignme.com/tag/customer-journey/ Wed, 06 May 2026 09:42:03 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png customer journey Archives - Campaign Middle East https://campaignme.com/tag/customer-journey/ 32 32 How to make the most of the data you already have https://campaignme.com/how-to-make-the-most-of-the-data-you-already-have/ Wed, 06 May 2026 09:42:03 +0000 https://campaignme.com/?p=121592 Consider Sara, a frequent traveller using a platform like Wego or Expedia. One week she is searching for a quick one-way hop from Dubai to Riyadh for a client meeting: schedule is everything; price is irrelevant. Six weeks later she is back, this time hunting for a ten-day family holiday to the Maldives, budget front […]

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]]> How analytics is reshaping destination marketing https://campaignme.com/how-analytics-is-reshaping-destination-marketing/ Mon, 16 Jun 2025 09:15:50 +0000 https://campaignme.com/?p=103832 In today’s hyper-competitive global tourism landscape, destination can no longer rely solely on intuition or traditional marketing approaches. The tourism industry has entered an era when data-driven decision making isn’t just advantageous; it’s essential for sustainable growth and market differentiation. At the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), we’ve witnessed […]

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]]> New marketing reality: Research reveals AI Agents as the new middleman https://campaignme.com/new-marketing-reality-research-reveals-ai-agents-as-the-new-middleman/ Wed, 30 Apr 2025 07:20:15 +0000 https://campaignme.com/?p=101491 As large language models (LLMs) increasingly become gatekeepers of the buying journey and disrupt traditional discovery channels, human engagement is becoming correspondingly minimal and AI agents are becoming critical in the marketing funnel, according to the latest report released by Bain & Company. The marketing landscape is shifting rapidly because buyers are relying more on […]

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]]> Hans Zimmer to compose signature brand score: ‘The Sound of VOX Cinemas’ https://campaignme.com/hans-zimmer-to-compose-signature-brand-score-the-sound-of-vox-cinemas/ Thu, 13 Mar 2025 10:45:42 +0000 https://campaignme.com/?p=97877 VOX Cinemas, the cinema arm of Majid Al Futtaim, has revealed its collaboration with Academy Award-winning composer Hans Zimmer to compose an exclusive, signature brand score for VOX Cinemas, which will become its sonic brand identity. Being created with the goal of developing a sound that is synonymous with the brand, this unique score will […]

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]]> Landmark Reach partners with Publicis Media ME for retail media solutions https://campaignme.com/landmark-reach-partners-with-publicis-media-me-for-retail-media-solutions/ Thu, 27 Feb 2025 10:08:44 +0000 https://campaignme.com/?p=97037 Landmark Reach, the retail media division of Landmark Group has partnered with the media hub of Publicis Groupe, Publicis Media to strengthen and expand, its retail media network. The partnership will aim to create new opportunities for brands while enhancing the shopping experience for millions of consumers through a more data-driven, targeted advertising platform that […]

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]]> 11 digital marketing trends to keep an eye on in 2025 https://campaignme.com/11-digital-marketing-trends-to-keep-an-eye-on-in-2025/ Tue, 10 Dec 2024 07:21:53 +0000 https://campaignme.com/?p=93313 As we edge closer to 2025, marketers are gearing up for another whirlwind year of innovation, adaptation, and discovery. In 2024, we saw seismic shifts with the rise of AI and platforms like SearchGPT. Marketers quickly realised that sticking to one channel was a recipe for stagnation, leading to a more diverse digital strategy across […]

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]]> “Consumers demand much more and now lead the charge” https://campaignme.com/consumers-demand-much-more-and-now-lead-the-charge/ Tue, 19 Dec 2023 07:00:47 +0000 https://campaignme.com/?p=73825 Onur Tepeli, CEO at FeatureMind shares with Campaign Middle East how digital transformation is changing the landscape in the regional industry. With growing competition in the e-commerce and retail sector, how have client demands changed? In the past, consumers responded to the look and feel of their journeys with the brand, through the website, acting […]

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]]> Embracing customer personas for targeted performance https://campaignme.com/embracing-customer-personas-for-targeted-performance/ Thu, 03 Aug 2023 12:00:08 +0000 https://campaignme.com/?p=65717 In the ever-evolving world of marketing, one thing remains constant: understanding your customers is the key to success. Customer personas have emerged as an essential tool for marketers across various industries, helping to shape the customer journey and purchasing experience. By leveraging customer personas in performance marketing strategies, companies can drive growth and success. Research […]

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]]> Ventum curates a story-centric retail experience https://campaignme.com/ventum-curates-a-story-centric-retail-experience/ Thu, 26 Jan 2023 10:29:26 +0000 https://campaignme.com/?p=57491 Bicycle manufacturer Ventum launched retail experiences across the Middle East. With the aim of being story-centric, the experience offered cycling and triathlon aficionados the opportunity to deep dive into Ventum’s history, experience a step-by-step guide to building a dream performance bicycle, book a Ventum demo ride, find out about Ventum’s regular community events and shop […]

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]]> E-commerce 2022: To each their own – by Samsung’s Shafi Alam https://campaignme.com/e-commerce-2022-to-each-their-own-by-samsungs-shafi-alam/ Wed, 16 Nov 2022 09:00:03 +0000 https://campaignme.com/?p=55156 By Shafi Alam, head of direct-to-consumer business & corporate marketing, Samsung Gulf Electronics The pandemic has created a major shift in the retail landscape. While customer experience has long been of paramount significance, the experience itself is in the midst of change.  It’s here! Marcomms360 – Predictions 2023 is Campaign Middle East’s flagship annual event […]

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