CTV Archives - Campaign Middle East https://campaignme.com/tag/ctv/ Wed, 08 Jul 2026 08:38:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png CTV Archives - Campaign Middle East https://campaignme.com/tag/ctv/ 32 32 Podcast: MarkApp’s Sotiris Oikonomou on contextual ads, CTV and data ownership https://campaignme.com/podcast-markapps-sotiris-oikonomou-on-contextual-ads-ctv-and-data-ownership/ Mon, 29 Jun 2026 06:49:47 +0000 https://campaignme.com/?p=123919 The cookie debate has become one of the industry’s longest-running weather reports. Every few months, the clouds gather, someone predicts a storm, and the market responds with a mix of urgency and hesitation: some run towards contextual advertising in the rain, others stay under the shrinking shelters of third-party cookies, while many stand somewhere in […]

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]]> The audience did not fragment; the journey did https://campaignme.com/the-audience-did-not-fragment-the-journey-did/ Fri, 19 Jun 2026 08:30:15 +0000 https://campaignme.com/?p=124303 For years, the media conversation has been framed as a choice: television (TV) or over the top (OTT), linear or digital, reach or relevance. It sounds structured, but it oversimplifies a shift that is far more fundamental. The audience did not disappear. It simply stopped moving in a straight line. People still watch stories. What […]

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]]> TXT Media, Taptap Digital partner to advance location intelligence in MENA https://campaignme.com/txt-media-taptap-digital-partner-to-advance-location-intelligence-in-mena/ Thu, 18 Jun 2026 12:58:34 +0000 https://campaignme.com/?p=123559 Advertising solutions provider TXT Media has entered a strategic partnership with Taptap Digital, which specialises in area-based marketing and location intelligence, to introduce advanced geospatial audience planning and omnichannel activation capabilities to brands and agencies across the MENA region. The partnership aims to reflect TXT Media’s ongoing commitment to bring internationally proven, future-focused advertising technologies […]

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]]> Xapads appoints Guénolé Le Gall as Global Head of Performance https://campaignme.com/xapads-appoints-guenole-le-gall-as-global-head-of-performance/ Thu, 18 Jun 2026 09:00:56 +0000 https://campaignme.com/?p=123580 Xapads Media has appointed Guénolé Le Gall as its Global Head of Performance, as the company doubles down on AI-driven programmatic strategies to meet growing demand for measurable, outcome-led advertising across markets. As brands shift toward performance-driven advertising across Connected TV (CTV), mobile, and the open web, the need for unified, cross-channel execution is growing. […]

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]]> Digital ad spend in MENA reaches $8b in 2025, IAB report reveals https://campaignme.com/digital-ad-spend-in-mena-reaches-8b-in-2025-iab-report-reveals/ Tue, 09 Jun 2026 11:35:11 +0000 https://campaignme.com/?p=123141 The Middle East and North Africa (MENA) digital advertising market reached $8.185b in 2025, representing 17.8 per cent year-on-year (YoY) growth, according to the latest industry report released by IAB MENA at a member event on 8 June, 2026. For the first time, the study also includes dedicated estimates for connected TV (CTV), retail media, […]

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]]> The screen you cannot switch off https://campaignme.com/the-screen-you-cannot-switch-off/ Tue, 09 Jun 2026 07:01:25 +0000 https://campaignme.com/?p=123131 Every year, someone declares linear television dead. The obituary turns out to be premature. Yes, viewing habits are shifting. Sure, streaming subscriptions in MENA are surging. But the data, when read carefully, tells a more nuanced story – one with profound implications for how GCC media planners should be structuring their video strategies in 2026. […]

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]]> CTV is becoming intent-driven, are brands measuring it correctly? https://campaignme.com/ctv-is-becoming-intent-driven-are-brands-measuring-it-correctly/ Mon, 08 Jun 2026 13:47:39 +0000 https://campaignme.com/?p=123039 Something significant is happening in living rooms across MENA-audiences are no longer leaning back to watch; they are leaning forward to act. They are scanning, clicking, researching, and acting, all within the same viewing session. This is not a trend on the horizon. It is already here. And yet the metrics we rely on to […]

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]]> CTV, retail, streaming consumer trends ahead of FIFA World Cup 2026 revealed https://campaignme.com/ctv-retail-streaming-consumer-trends-ahead-of-fifa-world-cup-2026-revealed/ Wed, 04 Mar 2026 12:34:50 +0000 https://campaignme.com/?p=117230 Drawing on billions of installs and remarketing conversions, AppsFlyer has launched a report in partnership with Sensor Tower and M+C Saatchi Performance which aims to provide a data-backed framework of opportunities ahead of the FIFA World Cup 2026. ‘Scoring Big: The Complete Marketer’s Guide to the World’s Biggest Soccer Event’, collates insights from the 2022 […]

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]]> كم باقي؟ – الذهبي جودة 24 قيراط – Golden Chicken connects with Saudi families at the Ramadan table https://campaignme.com/%d9%83%d9%85-%d8%a8%d8%a7%d9%82%d9%8a%d8%9f-%d8%a7%d9%84%d8%b0%d9%87%d8%a8%d9%8a-%d8%ac%d9%88%d8%af%d8%a9-24-%d9%82%d9%8a%d8%b1%d8%a7%d8%b7-golden-chicken-connects-with-saudi-families-at-t/ Tue, 03 Mar 2026 07:28:05 +0000 https://campaignme.com/?p=117129 Saudi Arabia’s Golden Chicken has launched a campaign inspired by the colloquial Ramadan phrase كم باقي؟  (translated ‘How much time is left?), which is a common question heard every year before Adhan, before guests arrive and before Suhoor. The consumer insight that inspired the campaign showed that “كم باقي؟” is a universal Ramadan expression across […]

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]]> Here’s how news media is adapting to a changing world https://campaignme.com/heres-how-news-media-is-adapting-to-a-changing-world/ Mon, 02 Mar 2026 07:55:38 +0000 https://campaignme.com/?p=117055 The news cycle for 2026 has started at lightning pace. In the first two months of the year, there has been multiple elections around the world, seismic moves in geopolitics and the global markets, climate stories and a packed business news agenda, particularly in the field of technology and AI. There is audience appetite for […]

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