criticism Archives - Campaign Middle East https://campaignme.com/tag/criticism/ Mon, 08 Aug 2022 09:12:10 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png criticism Archives - Campaign Middle East https://campaignme.com/tag/criticism/ 32 32 Creative inspiration – by Austyn Allison https://campaignme.com/creative-inspiration-by-austyn-allison/ Mon, 08 Aug 2022 10:00:44 +0000 https://campaignme.com/?p=51979 Perhaps advertising has an image problem. That was what Sir John Hegarty, founder of Saatchi & Saatchi, TBWA London and BBH, and a living legend of the industry, said when we spoke over a glitchy Google Meet call last week. “All the research says our audience has a poor view of what they are being […]

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