Crisis Communications Archives - Campaign Middle East

The communication crisis facing leaders today

Shantelle Nagarajan — Mon, 13 Jul 2026 05:29:27 +0000

Over the past month or so, I have had the pleasure of training ten leaders from some of the region’s leading energy and tech companies, and the demand is not slowing down despite the hot summer months. Requests for executive training are coming in consistently almost every week, spanning from presentation skills and media performance […]

The post The communication crisis facing leaders today appeared first on Campaign Middle East.

The AI trust gap is a communications problem, and it is widening

Hiba Faisal — Tue, 07 Jul 2026 13:32:46 +0000

Most organisations adopting AI have focused on what the technology can do. Far fewer have thought seriously about what they will say when things go wrong. That gap between deployment and accountability is widening, and in communications terms, it is becoming one of the more consequential blind spots in this region. That is what a […]

The post The AI trust gap is a communications problem, and it is widening appeared first on Campaign Middle East.

Narrative Shapers, PR Academy offer training for GCC marketing and comms teams

Anup Oommen — Thu, 18 Jun 2026 12:45:16 +0000

The Gulf-based communications consultancy firm Narrative Shapers and the PR Academy, one of the largest PR training firms in the UK, have signed an agreement that will see both collaborating on developing and rolling out training courses and workshops across the Gulf region. The agreement will cover a range of disciplines, from internal communications to […]

The post Narrative Shapers, PR Academy offer training for GCC marketing and comms teams appeared first on Campaign Middle East.

In a crisis, brands reveal who they really are

Hiba Faisal — Fri, 22 May 2026 11:27:08 +0000

The US-Iran tensions sent shockwaves far beyond the news cycle. Tourism slowed. Footfall dropped. The high-spending international visitor that so many UAE brands had built their entire customer strategy around, simply wasn’t here. And in that absence, something became very clear, very fast. The brands that were fine didn’t get lucky. They got there early. […]

The post In a crisis, brands reveal who they really are appeared first on Campaign Middle East.

Why cutting marketing spend during crises backfires

Ishwari Khatu — Wed, 15 Apr 2026 11:14:41 +0000

Traditional marketing playbooks are not designed for geopolitical tensions, rising consumer activism and uneven economic pressure-driven environments that most Middle East marketers are operating in today. These are unpredictable environments where sentiments can shift quickly and have immediate commercial effects. In such scenarios, most marketers instinctively reduce their marketing spend or completely halt their activities. […]

The post Why cutting marketing spend during crises backfires appeared first on Campaign Middle East.

What’s the KitKat lesson for Middle East marketers?

Anup Oommen — Wed, 01 Apr 2026 05:00:18 +0000

Not all crises are read in the same way. Some shake trust. Others damage reputation. Others create direct operational or legal harm. But there is another category altogether: crises that may appear light in their human impact, yet are strange in nature and more shareable than condemnable. That is exactly what the recent global KitKat […]

The post What’s the KitKat lesson for Middle East marketers? appeared first on Campaign Middle East.

More than 50 leaders discuss: How should brands respond in a crisis?

Anup Oommen — Mon, 23 Mar 2026 04:20:45 +0000

As brands across the Middle East navigate an increasingly complex and fast-moving environment, a recent roundtable hosted by AUTHORITY by AVANTGARDE brought together more than 50 marketing professionals and industry leaders from across the UAE, wider GCC and international markets to address a timely question: how should brands communicate during periods of crisis? The session, […]

The post More than 50 leaders discuss: How should brands respond in a crisis? appeared first on Campaign Middle East.

Lessons from the UAE: Crisis communications done right

Anup Oommen — Wed, 11 Mar 2026 04:42:02 +0000

For anyone working in communications, nothing tests your skills like a crisis. In theory, it’s easy to prepare for: build a solid playbook, anticipate relevant scenarios, draft pre-planned statements, and perhaps run an annual drill. But the real test is whether an organisation and its leadership can deliver on those principles under pressure, when uncertainty […]

The post Lessons from the UAE: Crisis communications done right appeared first on Campaign Middle East.

Burson’s Global CIO: ‘Reputation drives financial growth; not a defensive expense’

Anup Oommen — Tue, 03 Feb 2026 11:10:18 +0000

Burson recently released findings of its latest research titled ‘The Global Reputation Economy: A New Asset Class for a New Era‘, which quantifies the value of reputation, reveals a $7 trillion ‘reputation economy’, and highlights how companies with strong reputations can realise as much as 4.78 per cent in additional unexpected annual shareholder returns. The […]

The post Burson’s Global CIO: ‘Reputation drives financial growth; not a defensive expense’ appeared first on Campaign Middle East.

Kaizzen launches AI collective to augment brand visibility, reputation

Anup Oommen — Fri, 16 Jan 2026 06:30:35 +0000

Communications consultancy Kaizzen has launch a service vertical called Kaizzen AI Collective, a comprehensive suite of services aimed at augmenting brand visibility and reputation for its clients. This adds to its existing portfolio of services, including public relations, crisis communications, digital and social services, and production and creative studio, as well as its Kaizzen Insights […]

The post Kaizzen launches AI collective to augment brand visibility, reputation appeared first on Campaign Middle East.