creative impact Archives - Campaign Middle East https://campaignme.com/tag/creative-impact/ Mon, 08 Jun 2026 13:57:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png creative impact Archives - Campaign Middle East https://campaignme.com/tag/creative-impact/ 32 32 Athar – Saudi Festival of Creativity opens Call for Content for 2026 edition https://campaignme.com/athar-saudi-festival-of-creativity-opens-call-for-content-for-2026-edition/ Thu, 04 Jun 2026 05:00:41 +0000 https://campaignme.com/?p=122888 Athar – Saudi Festival of Creativity has officially opened its Call for Content, inviting local, regional and international experts from across the creative marketing ecosystem to shape the agenda for its upcoming edition. Industry professionals have been offered until 8 July 2026 to submit their proposals via the festival’s official website. Now entering its fourth […]

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]]> TBWA\RAAD appoints Hadi Abou Khzam as MD for its flagship automotive hub https://campaignme.com/tbwaraad-appoints-hadi-abou-khzam-as-md-for-its-flagship-automotive-hub/ Mon, 17 Nov 2025 08:33:23 +0000 https://campaignme.com/?p=111948 TBWA\RAAD has appointed Hadi Abou Khzam as Managing Director for Nissan United MENA. The strategic hire signals a bold new chapter for the agency’s flagship automotive hub, which serves as the integrated marketing engine for Nissan and INFINITI across the Middle East and North Africa. In his role, Khzam will drive the evolution of Nissan […]

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]]> Athar Festival 2025 unveils boldest agenda to date for Saudi Arabia’s creative landscape https://campaignme.com/athar-festival-2025-unveils-biggest-boldest-programme-to-date-for-saudi-creative-landscape/ Wed, 03 Sep 2025 08:30:25 +0000 https://campaignme.com/?p=107961 Athar – Saudi Festival of Creativity, the Kingdom’s largest gathering of the creative marketing industry, has unveiled key highlights of its upcoming third edition including the new venue, programme, and a stellar speakers’ line up. The announcement was made during a press conference led by Motivate Media Group and TRACCS, in the presence of partners […]

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]]> The Gerety Awards: BigTime Creative Shop shortlisted; MullenLowe MENA claims MEA Agency of the Year https://campaignme.com/the-gerety-awards-bigtime-creative-shop-shortlisted-mullenlowe-mena-claims-mea-agency-of-the-year/ Tue, 10 Jun 2025 11:48:33 +0000 https://campaignme.com/?p=103527 The Gerety Awards 2025 – known for bringing together an all-female jury of respected leaders to reward creative excellence in advertising and communications from a women’s perspective – has revealed its global shortlist along with the Agency of the Year and Production Company of the Year by country titles. Big Time Creative Shop has made […]

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]]> Saudi Arabia’s creatives set to capture global spotlight at Athar Festival 2025 https://campaignme.com/saudi-arabias-creatives-set-to-capture-global-spotlight-at-athar-festival-2025/ Thu, 27 Feb 2025 12:00:51 +0000 https://campaignme.com/?p=97064 The third edition of Athar – Saudi Festival of Creativity, the largest gathering of the creative marketing industry in Saudi Arabia, is set to take place from 21-22 October 2025 at JAX District – Diriyah Biennale Foundation in Riyadh. With an expanded format and an even greater focus on international industry collaboration, this year’s edition […]

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]]> Arabic attention research challenges conventional wisdom on ad measurement https://campaignme.com/arabic-attention-research-challenges-conventional-wisdom-on-ad-measurement/ Fri, 11 Oct 2024 08:07:59 +0000 https://campaignme.com/?p=90900 In a day and age, where the needle on measurement is moving from mere ad impressions to impact, the findings of an in-depth research on ‘the currency of attention’ has revealed several insights that challenge conventional wisdom on advertising measurement. Measuring and evaluating attention across five social, video and contextual platforms in Arabic, the report titled […]

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]]> How can the UAE build on its best-ever Cannes LIONS ranking in 2025? https://campaignme.com/how-can-the-uae-build-on-its-best-ever-cannes-lions-ranking-in-2025/ Wed, 18 Sep 2024 07:44:31 +0000 https://campaignme.com/?p=89669 Leaders from the Cannes LIONS top ranked MENA agencies have shared their reactions to the United Arab Emirates claiming its best position ever on the global Cannes LIONS ranking. The UAE broke into the Top 10 of the Cannes LIONS annual definitive ranking, claiming the eighth spot on the respected global ranking for the first […]

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]]> Marketers still struggle to convince C-suites about value of creativity: report https://campaignme.com/marketers-still-struggle-to-convince-c-suites-about-value-of-creativity-report/ Mon, 16 Sep 2024 06:45:24 +0000 https://campaignme.com/?p=89580 Marketers still struggle to convince their C-suite executives about the value of creativity, despite numerous research studies carried out over the past decade linking creativity to improvements in business performance, according to WARC, a global authority on marketing effectiveness. A recent research revealed that 71 per cent of marketers agreed that their business was ambitious […]

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]]> Podcast: Sir Martin Sorrell shares top tips for marketeers, value of Athar Festival https://campaignme.com/podcast-sir-martin-sorrell-shares-top-tips-for-marketeers-value-of-athar-festival/ Fri, 13 Sep 2024 08:17:15 +0000 https://campaignme.com/?p=89529 In conversation with Campaign Middle East on its ‘On The Record’ podcast, Sir Martin Sorrell, the Founder of WPP, and the Founder and Executive Chairman of S4 Capital, shares top tips for marketers and advice for young professionals taking their first steps in the realm of brand and marketing. In this latest episode, Sir Martin […]

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