cookie-less Archives - Campaign Middle East https://campaignme.com/tag/cookie-less/ Mon, 13 Mar 2023 06:20:50 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png cookie-less Archives - Campaign Middle East https://campaignme.com/tag/cookie-less/ 32 32 Adform and Digiseg Announce Exclusive Partnership in Saudi Arabia https://campaignme.com/adform-and-digiseg-announce-exclusive-partnership-in-saudi-arabia/ Mon, 13 Mar 2023 06:00:35 +0000 https://campaignme.com/?p=58694 Adform, a leading independent advertising technology platform, and Digiseg, a global provider of cookie and ID free audience data, today announced an exclusive seven-month partnership in Saudi Arabia. Through the partnership, Adform’s clients in Saudi Arabia will be able to access Digiseg’s unique household audience data. Digiseg segments entire countries into 100 – 500 household […]

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]]> The time has come for brands to speak to fans, not consumers, by DMS’ Carl Chalhoub https://campaignme.com/the-time-has-come-for-brands-to-speak-to-fans-not-consumers-by-dms-carl-chalhoub/ Mon, 24 May 2021 12:00:51 +0000 https://campaignme.com/?p=36739 By Carl Chalhoub, senior industry manager, DMS So far, 2021 is paving the way back to normality, with governments easing restrictions, people somewhat getting back to their old routines and businesses switching mindsets from damage control to more forward-looking ambitions. One discipline which is trying to return to normal at an accelerated pace is Football. […]

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]]> AdColony analyses Apple’s iOS 14 consumer privacy updates https://campaignme.com/adcolony-analyses-apples-ios-14-consumer-privacy-updates/ Sun, 07 Mar 2021 09:34:11 +0000 https://campaignme.com/?p=33692 When accessing an app on an Apple device (including iPhones, iPads, Apple TVs, even Apple computers), users will need to opt-in to the sharing of their data via a simple prompt on an app-by-app basis (similar to website cookie disclaimers). If a user chooses not to opt-in, they cannot be tracked.  It all started with […]

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]]> Predictions2021: Ad fraud, by Dhiraj Gupta, mFilterIt #Marcomms360 https://campaignme.com/predictions2021-ad-fraud-by-dhiraj-gupta-mfilterit/ Tue, 16 Feb 2021 11:18:01 +0000 https://campaignme.com/?p=33043 2021 will be the year of helping organisations to streamline their digital operations. It will keep digitally evolved brands busy with solving brand safety issues and combating ad fraud. The main issue they will risk is of brand infringement, as fraudsters want to leverage their brand equity and trick legitimate audiences. Being up to speed […]

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]]> E-commerce, evolved, by Magna Santadip Roy https://campaignme.com/e-commerce-evolved-by-magna-santadip-roy/ Sun, 08 Nov 2020 07:45:10 +0000 https://campaignme.com/?p=29362 Microsoft, Uber, Airbnb. These are just a few of the many transformational brands that have emerged during previous recessions or outbreaks. This trend has been happening for the past 100 years. The Covid-19 outbreak has led to the worst recession since the second world war. If this trend of brands emerging during recessions continues, we […]

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