consumer preferences Archives - Campaign Middle East https://campaignme.com/tag/consumer-preferences/ Tue, 09 Jun 2026 11:00:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png consumer preferences Archives - Campaign Middle East https://campaignme.com/tag/consumer-preferences/ 32 32 From the Editor’s Desk: Why luxury must choose sense over spectacle https://campaignme.com/from-the-editors-desk-why-luxury-marketing-must-choose-sense-over-spectacle/ Tue, 09 Jun 2026 10:45:33 +0000 https://campaignme.com/?p=123071 Luxury marketing in the Middle East has no more room for translated tales that have travelled in. This is no longer a market for loud launches or polished and performative campaigns. The diverse consumers in this region would rather not tolerate adapted localisation or cultural appropriation as a seasonal marketing tactic. Curated calendars and costly […]

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]]> Why the new Saudi buyer isn’t buying your brands https://campaignme.com/why-the-new-saudi-buyer-isnt-buying-your-brands/ Fri, 07 Nov 2025 05:00:23 +0000 https://campaignme.com/?p=111519 The Saudi real estate market has entered a new phase, shaped by a generation that values meaning, belonging, and lifestyle alignment. Buyers today choose brands that reflect how they live and where they want to belong. Real estate marketing now requires more than visibility; it demands cultural and emotional relevance. Many developers still communicate in […]

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]]> Borrowed cool: Why brands need to stop speed-dating culture https://campaignme.com/borrowed-cool-why-brands-need-to-stop-speed-dating-culture/ Mon, 03 Nov 2025 08:07:39 +0000 https://campaignme.com/?p=111223 Are brands showing up for culture or simply showing off? It’s the question we need to be asking more urgently than ever. In a time when every brand wants to be part of the conversation, culture has become the hottest marketing commodity. Whether it’s a pop-up at the Dubai Design District (D3), a DJ set […]

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]]> Top trends: How Saudi gamers consume content and engage with esports https://campaignme.com/top-trends-how-saudi-gamers-consume-content-and-engage-with-esports/ Thu, 20 Feb 2025 08:00:30 +0000 https://campaignme.com/?p=96672 Saudi Arabia is cementing its position as a global powerhouse in gaming and esports, with unprecedented growth in competitive gaming, live events and digital engagement. Building on Campaign Middle East recent coverage of a new study by gaming and esports agency Power League Gaming (PLG) in collaboration with Ipsos, new data has come to light […]

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]]> ‘Local relevance, creativity and consistent innovation’ key to succeed in 2025 https://campaignme.com/local-relevance-creativity-and-consistent-innovation-key-to-succeed-in-2025/ Tue, 17 Dec 2024 05:45:52 +0000 https://campaignme.com/?p=93595 2024 has been a busy year, highlighting the dynamic landscape of the MENA region and how it continues to evolve in both opportunities and challenges. For the frozen food segment, I’ve seen how the diversity of the region, new technological advancements and the competitive scenario have shaped our strategies. The MENA region is as diverse […]

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]]> Evaluating the impact of permission-based marketing in the UAE https://campaignme.com/evaluating-the-impact-of-permission-based-marketing-in-the-uae/ Thu, 10 Oct 2024 06:00:49 +0000 https://campaignme.com/?p=90809 Two months ago, the telemarketing landscape in the UAE fundamentally changed with the implementation of strict new regulations by the UAE Government. These laws, which limit telemarketing calls to specific hours, require explicit identification of the company and purpose at the beginning of calls, and impose severe penalties for violations, clearly underscore a significant shift […]

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]]> Marrying measurement and technical evolution for successful marketing https://campaignme.com/marrying-measurement-and-technical-evolution-for-successful-marketing/ Mon, 16 Sep 2024 06:15:37 +0000 https://campaignme.com/?p=89569 Having super-specialised in marketing for the real estate industry,  I will say one thing without a doubt: impact measurement is no novelty for a sector obsessed with sales numbers. Success has always been equated with one goal: a 100 per cent sold-out property. In today’s off-plan heavy real estate market in Dubai, the marketing agency […]

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]]> Marketers leave ‘Twitter’ in the corner as X ad spends plummet https://campaignme.com/marketers-leave-twitter-in-the-corner-as-x-ad-spends-plummet/ Thu, 05 Sep 2024 07:19:08 +0000 https://campaignme.com/?p=89227 Marketer confidence in X – formerly known as Twitter – has declined significantly in the past year, driven by brand safety concerns and poor perceptions around innovation and trust, according to the latest Media Reactions 2024 report released by marketing insights and analytics company Kantar. The Kantar report reveals that a net 26 per cent […]

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