communication Archives - Campaign Middle East

UAE Government Media Office launches guide for government media content

Shantelle Nagarajan — Wed, 03 Jun 2026 10:20:21 +0000

The UAE Government Media Office announced the Government Media Content Guideline at the latest meeting of the Government Communication Network, held at the Creators HQ in Dubai. The meeting brought together His Excellency Saeed Al Eter, Chairman of the UAE Government Media Office, alongside communication directors and officials from across federal entities. The launch comes as […]

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From the Editor’s Desk: May 2026 – ‘We have an opportunity to do things better’

Anup Oommen — Mon, 11 May 2026 08:55:39 +0000

We have lived through some surreal times. A month ago, people across the Middle East’s brand and marketing landscape were juggling anxiety with resilience. Despite the dread of uncertainty, they stepped up to ensure business continuity. They empathised better with each other, kept lines of communication open with clients, quietly delivered on promises made, and […]

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The most tone deaf thing brands can do right now is nothing

Anup Oommen — Fri, 24 Apr 2026 05:00:43 +0000

When the region is navigating something as significant as what we are living through right now, the conversation around content production tends to collapse into a single question: should brands keep going or should we stop? It’s the wrong question. The right question is: what are we actually making, and does it belong in this […]

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Ready or not? Three shifts redefining brand building

Anup Oommen — Mon, 20 Apr 2026 04:00:42 +0000

There is a particular kind of clarity that only arrives in adversity. The past 8-10 weeks across the region have been difficult for many businesses — tightened budgets, nervous clients, deferred decisions and an industry-wide reshuffle of ad budgets.. Agencies have felt it. Some have shrunk and a few are on leave until summer. I […]

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Encore introduces a hands-on marketing support initiative to help MENA businesses

Anup Oommen — Thu, 16 Apr 2026 05:30:22 +0000

Marketing agency Encore has launched a new rapid-response service designed to help companies regain clarity and act faster in an age when businesses across the Middle East face mounting pressure from shifting market conditions, changing consumer behaviour, and a less predictable business environment, The new service, Marketing First Aid, is a focused anti-crisis marketing review created for […]

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Why leadership matters more than visibility in uncertain times

Shantelle Nagarajan — Tue, 07 Apr 2026 12:00:33 +0000

Search behaviour across the Gulf rebounded sharply last week, signalling that consumers are moving away from crisis-driven queries and re-engaging with markets and daily life. This is not an uncommon pattern. In periods of uncertainty, activity tends to return quickly. But the real question is: does consumer belief return at the same pace? For instance, […]

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How brands can connect with consumers even through crises and conflicts

Anup Oommen — Fri, 03 Apr 2026 05:00:21 +0000

In a region as layered and fast evolving as the Middle East, brands are judged not only by what they offer but by how clearly, they express who they are. For me, the starting point is simple: if a brand cannot be understood easily, it will struggle to be trusted. Simplicity, therefore, should not just […]

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Why communications doesn’t pause, it pivots in uncertain times

Hiba Faisal — Wed, 18 Mar 2026 11:35:49 +0000

This is the first question I’ve heard from colleagues and clients over the past few weeks. When every outlet is focused on geopolitical events, where does brand storytelling and communications fit? Working with businesses across the GCC region, we see one thing at PRHub.ae – communications don’t stop, yet the focus is shifted. The UAE’s […]

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The future of marketing belongs to the brave

Anup Oommen — Wed, 11 Mar 2026 04:00:01 +0000

Safe marketing will most likely fail. It has slim chances to grab attention and cut through the noise. Successful marketing hinges on taking creative risks; calculated risks. Over the past years, our Saudi market has been experiencing unparalleled growth led by the ambition of Vision 2030. According to Saudi Arabia’s Ministry of Economy and Planning, […]

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Why healthcare marketing needs to become more human

Anup Oommen — Wed, 11 Mar 2026 03:00:02 +0000

Something subtle, yet powerful is stirring in the corridors of Middle Eastern healthcare marketing. The mood is shifting. The old playbook of glossy ads, big promises, and generic healthier tomorrow lines is starting to feel tired. What people want now is different. They don’t just want to be sold to; they want to be taken […]

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