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		<title>The year ahead for purpose and ESG</title>
		<link>https://campaignme.com/the-year-ahead-for-purpose-and-esg/</link>
		
		<dc:creator><![CDATA[Ishwari Khatu]]></dc:creator>
		<pubDate>Tue, 03 Feb 2026 12:13:20 +0000</pubDate>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Brand Focus]]></category>
		<category><![CDATA[Clean Energy]]></category>
		<category><![CDATA[competitiveness]]></category>
		<category><![CDATA[compliance]]></category>
		<category><![CDATA[Environmental]]></category>
		<category><![CDATA[ESG]]></category>
		<category><![CDATA[integrity]]></category>
		<category><![CDATA[local relevance]]></category>
		<category><![CDATA[Marketers]]></category>
		<category><![CDATA[Middle East]]></category>
		<category><![CDATA[Predictions 2026]]></category>
		<category><![CDATA[Purpose]]></category>
		<category><![CDATA[social and governance (ESG) frameworks]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[substance]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[UAE]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=115496</guid>

					<description><![CDATA[<p>For a long time, purpose and environmental, social and governance (ESG) frameworks have lived comfortably in brand statements, campaign lines and annual reports. In 2026, I see that comfort disappearing. The conversation is slowly but surely moving away from what brands promise and towards what they can prove. This shift matters for marketers. Purpose and [&#8230;]</p>
<p>The post <a href="https://campaignme.com/the-year-ahead-for-purpose-and-esg/">The year ahead for purpose and ESG</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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		<title>Masdar launches new campaign to drive development of clean energy</title>
		<link>https://campaignme.com/masdar-launches-new-campaign-to-drive-development-of-clean-energy/</link>
		
		<dc:creator><![CDATA[Sonia Majumder]]></dc:creator>
		<pubDate>Thu, 13 Jul 2023 09:55:46 +0000</pubDate>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Clean Energy]]></category>
		<category><![CDATA[COP28]]></category>
		<category><![CDATA[Masdar]]></category>
		<category><![CDATA[Renewable Companies]]></category>
		<guid isPermaLink="false">http://campaignme.com/?p=64598</guid>

					<description><![CDATA[<p>Masdar has launched a global marketing campaign in the run up to COP28. As the UAE gears up to host world leaders, energy experts and businesses for COP28 this year, it is playing a key role in driving the development of clean energy across the globe. In recognition of this, the global clean energy company has [&#8230;]</p>
<p>The post <a href="https://campaignme.com/masdar-launches-new-campaign-to-drive-development-of-clean-energy/">Masdar launches new campaign to drive development of clean energy</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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