brand consistency Archives - Campaign Middle East https://campaignme.com/tag/brand-consistency/ Fri, 22 May 2026 14:40:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png brand consistency Archives - Campaign Middle East https://campaignme.com/tag/brand-consistency/ 32 32 Podcast: Equiti’s Hari Carpenter on why brands need a backbone and brave flexibility https://campaignme.com/podcast-equitis-hari-carpenter-on-why-brands-need-a-backbone-and-flexibility-to-be-brave/ Fri, 22 May 2026 14:30:47 +0000 https://campaignme.com/?p=122313 On the latest episode of Campaign Middle East’s On The Record podcast, Hari Carpenter, Head of Brand for Equiti, discusses the importance of balancing brand consistency with evolution; balancing rationality and emotion in the fintech space by maintaining a human touch; the importance of building trust through community initiatives; and the importance of humanity and storytelling in […]

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]]> Sitecore picks Mohammed AlThaher as Regional Vice President for Middle East and Africa https://campaignme.com/sitecore-picks-mohammed-althaher-as-regional-vice-president-for-middle-east-and-africa/ Wed, 06 May 2026 11:25:00 +0000 https://campaignme.com/?p=121573 Sitecore, a global leader in AI-enabled digital experience software, has appointed Mohammed AlThaher as its Regional Vice President for the Middle East and Africa. With more than two decades of experience in large-scale digital transformations, digital marketing and, most recently, AI, AlThaher will be tasked with accelerating Sitecore’s growth across the region, expanding its channel […]

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]]> Why strategic personal brands are an impactful marketing asset: Dubai’s celeb brokers https://campaignme.com/why-strategic-personal-brands-are-an-impactful-marketing-asset-dubais-celeb-brokers/ Wed, 14 Jan 2026 14:00:13 +0000 https://campaignme.com/?p=114506 Reality television and social media have turned real estate brokers into recognisable personalities, even celebrities, with personal brands now viewed as strong commercial and real estate marketing assets. But as Dubai’s luxury property market matures, visibility alone no longer sells. The brokers who are succeeding treat marketing not as spectacle, but as strategy, rooted in […]

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]]> Positioning brands in a multicultural market: From ‘noise’ to nuance https://campaignme.com/positioning-brands-in-a-multicultural-market-from-noise-to-nuance/ Wed, 06 Aug 2025 11:30:01 +0000 https://campaignme.com/?p=106430 In a region as diverse and fast-evolving as the Middle East, brand success no longer depends solely on product superiority; it hinges on cultural resonance. The marketing landscape has moved far beyond the one-size-fits all approach, demanding that brands develop a deeper understanding of how to create meaning for audiences from varied ethnic, generational and […]

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]]> Podcast: El Gamal on going beyond trends, transactions, performance and promotion https://campaignme.com/podcast-ahmed-el-gamal-on-going-beyond-performance-promotion-trends-and-transactions/ Fri, 02 May 2025 14:08:23 +0000 https://campaignme.com/?p=101620 On the latest episode of Campaign Middle East’s On The Record podcast, Ahmed El Gamal, an Executive Director of Marketing with more than 15 years of experience within the brand and marketing industry, who discusses the tug of war between brand and performance; the move past transactional agency-client relationships and the uberification of services; and the importance […]

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]]> Balance between trend-hopping and brand-building in times of AI virality https://campaignme.com/balance-between-trend-hopping-and-brand-building-in-times-of-ai-virality/ Thu, 01 May 2025 10:00:11 +0000 https://campaignme.com/?p=101599 The AI-charged era has trends shifting into overdrive. Some love it, some hate it, some just jump unapologetically. What once took weeks to spread now blows up in a matter of hours. Viral moments like Ghibli and Doll Box spark and sweep the globe at dizzying speed. And for each brand, the race to keep […]

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]]> Exploring brand safety, performance perks of Publicis Groupe’s AI influencer https://campaignme.com/exploring-brand-safety-performance-benefits-of-publicis-groupes-ai-influencer/ Tue, 24 Sep 2024 11:51:54 +0000 https://campaignme.com/?p=89973 Publicis Groupe has revealed the launch of its first-ever virtual influencer in the MENA region: Leila Nour, who intends to be more than just a lifestyle influencer, with the aim of collaborating with brands that champion causes such as social justice and sustainability. Campaign Middle East discussed the strategic thought, rollout, and the impact of this […]

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