Amazon Prime Archives - Campaign Middle East https://campaignme.com/tag/amazon-prime/ Tue, 05 Aug 2025 15:09:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Amazon Prime Archives - Campaign Middle East https://campaignme.com/tag/amazon-prime/ 32 32 Esports World Cup’s CCO on marketing to MENA’s gaming generation https://campaignme.com/esports-world-cup-marketing-to-menas-gaming-generation/ Tue, 05 Aug 2025 13:00:54 +0000 https://campaignme.com/?p=106362 The Esports World Cup (EWC) in Riyadh brings together players, brands and fans from around the world for what has become one of the most ambitious multi‑title gaming events on the calendar. Its arrival reflects a wider shift in the MENA region, where gaming and esports are moving from niche pastime to mainstream cultural activity. […]

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]]> Marketers fail to cope with digital habits of world’s wealthiest generation https://campaignme.com/marketers-fail-to-cope-with-digital-habits-of-worlds-wealthiest-generation/ Thu, 10 Oct 2024 05:30:24 +0000 https://campaignme.com/?p=90805 Baby Boomers (people born between 1946 to 1964 – currently aged between 60 and 78) are now the world’s wealthiest generation, however, brands, marketers, and media planners are failing to keep up with their evolving digital media habits, according to the latest ‘Baby Boomers’ big digital shift’ Global Advertising Trends report released by WARC Media. […]

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]]> ‘It’s on Amazon Prime’ campaign launched for the UAE https://campaignme.com/its-on-amazon-prime-campaign-launched-for-the-uae/ Tue, 30 Apr 2024 05:00:29 +0000 https://campaignme.com/?p=81234 Amazon.ae has rolled out its latest iteration of the global “It’s on Prime” brand platform with Saatchi & Saatchi Middle East. The campaign features three new spots and a suite of digital and social executions, which highlight the variety of ways an Amazon Prime membership can make customers lives easier through benefits including Free and […]

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]]> What Netflix can learn from Disney – by Claire Huxley https://campaignme.com/what-netflix-can-learn-from-disney/ Thu, 01 Sep 2022 06:06:24 +0000 https://campaignme.com/?p=52571 By Claire Huxley, strategy director at Superunion. Netflix has enjoyed its position as the definitive streaming platform for years. It was the first to spot the opportunity to offer movies and TV online, gobbling up beloved titles and developing a reputation for being the place to watch whatever, whenever. Until very recently, Netflix has been a […]

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