always on Archives - Campaign Middle East https://campaignme.com/tag/always-on/ Fri, 20 Feb 2026 17:13:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png always on Archives - Campaign Middle East https://campaignme.com/tag/always-on/ 32 32 Hardee’s highlights strong cultural roots during Ramadan ahead of Kuwait National Day https://campaignme.com/hardees-highlights-strong-cultural-roots-during-ramadan-ahead-of-kuwait-national-day/ Fri, 20 Feb 2026 15:20:25 +0000 https://campaignme.com/?p=116629 Fast-food restaurant chain Hardee’s, in collaboration with Horizon FCBKuwait, has revealed a campaign that re-establishes its strong roots in Kuwaiti culture by highlighting the long-standing presence of the Al Deera Burger, an exclusive local patty, that initially launched in the 1990s. The Al Deera launch campaign, which is running during Ramadan, has also been timed […]

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]]> Contegue: When ‘content people’ get tired of content https://campaignme.com/contegue-when-content-people-get-tired-of-content/ Mon, 09 Feb 2026 03:30:14 +0000 https://campaignme.com/?p=115855 contegue (noun) Pronunciation: /kɒnˈtiːɡ/ (kon-TEEG) Meaning: A state of cumulative mental and creative exhaustion caused by constant cycles of content creation, consumption, and reaction in always-on digital environments. I work in content, which means I spend much of my day writing it, briefing it, approving it, publishing it and then, when work is done, consuming […]

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