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	<title>Ahmed Murtadha Archives - Campaign Middle East</title>
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	<title>Ahmed Murtadha Archives - Campaign Middle East</title>
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		<title>Omnicom Media, Tapper link up to boost campaign performance integrity for clients</title>
		<link>https://campaignme.com/omnicom-media-tapper-link-up-to-boost-campaign-performance-integrity-for-clients/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Mon, 25 May 2026 09:56:03 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
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		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[ad-spend]]></category>
		<category><![CDATA[Ahmed Murtadha]]></category>
		<category><![CDATA[Al-Futtaim Electric Mobility]]></category>
		<category><![CDATA[campaign optimisation]]></category>
		<category><![CDATA[campaign structures]]></category>
		<category><![CDATA[conversion rate]]></category>
		<category><![CDATA[Cost per Lead]]></category>
		<category><![CDATA[data signals]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[efficiencies]]></category>
		<category><![CDATA[invalid traffic sources]]></category>
		<category><![CDATA[Mahmoud El-Taiebany]]></category>
		<category><![CDATA[Omnicom Media]]></category>
		<category><![CDATA[Omnicom Media MENA]]></category>
		<category><![CDATA[performance data]]></category>
		<category><![CDATA[performance governance]]></category>
		<category><![CDATA[PHD]]></category>
		<category><![CDATA[PHD MENA]]></category>
		<category><![CDATA[platform reporting]]></category>
		<category><![CDATA[Tapper]]></category>
		<category><![CDATA[traffic quality]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=122530</guid>

					<description><![CDATA[<p>Omnicom Media has revealed a strategic partnership with Tapper, a preferred traffic quality platform, aimed at strengthening campaign governance and performance integrity across its client portfolio by independently monitoring and blocking invalid traffic in real time. The partnership has already delivered significant results, with Al-Futtaim Electric Mobility/BYD seeing a 25.4 per cent increase in conversion rate [&#8230;]</p>
<p>The post <a href="https://campaignme.com/omnicom-media-tapper-link-up-to-boost-campaign-performance-integrity-for-clients/">Omnicom Media, Tapper link up to boost campaign performance integrity for clients</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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