ad targeting Archives - Campaign Middle East https://campaignme.com/tag/ad-targeting/ Thu, 18 Jan 2024 08:56:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png ad targeting Archives - Campaign Middle East https://campaignme.com/tag/ad-targeting/ 32 32 Meta to remove detailed ad targeting https://campaignme.com/meta-to-remove-detailed-ad-targeting/ Thu, 18 Jan 2024 10:00:02 +0000 https://campaignme.com/?p=74960 In Meta’s latest announcement, it has announced that it will be discontinuing certain detailed targeting options for ad campaigns. The tech giant will be removing and consolidating a selected group of its detailed targeting options which relate to topics “people may perceive as sensitive”. The affected targeting options will include “sensitive” topics such as health, […]

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]]> In-app advertising is the new hot spot for modern advertisers, by HUAWEI Ads’ Kashmala Khan https://campaignme.com/in-app-advertising-is-the-new-hot-spot-for-modern-advertisers-by-huawei-ads-kashmala-khan/ Sun, 07 Nov 2021 10:03:15 +0000 https://campaignme.com/?p=42343 App consumption has increased tenfold in recent years. Nowadays, we open mobile apps more than we open refrigerator doors. Amidst restrictive movement, the mobile industry has successfully risen to the challenge presented. Consumers have shifted to apps for food delivery, fitness, finance, shopping, connecting with family and entertainment. PWC’s Global Consumer Insights Survey highlights that […]

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