Social Archives - Campaign Middle East https://campaignme.com/category/the-work/social/ Wed, 10 Jun 2026 08:49:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Social Archives - Campaign Middle East https://campaignme.com/category/the-work/social/ 32 32 Henkel reveals 150th anniversary campaign led by AI video of its founder Fritz Henkel https://campaignme.com/henkel-reveals-150th-anniversary-campaign-led-by-ai-video-of-its-founder-fritz-henkel/ Wed, 10 Jun 2026 05:00:20 +0000 https://campaignme.com/?p=123177 Henkel has marked its 150th anniversary with novel campaign activations such as bringing its founder, Fritz Henkel, back as an AI-generated avatar to narrate 150 years of the company’s own history, and highlighting its employees, innovations and achievements that contributed to the company’s success through the past 150 years. The campaign was built around the […]

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]]> Umniah by Beyon’s ‘Darb El Asateer’ revives voice of a Jordanian legend ahead of FIFA World Cup https://campaignme.com/umniahs-darb-al-asateer-revives-voice-of-a-jordanian-legend-ahead-of-fifa-world-cup/ Tue, 09 Jun 2026 10:50:36 +0000 https://campaignme.com/?p=123073 As Jordan prepares to enter the FIFA World Cup for the first time in the country’s history, Jordanian telecom brand Umniah by Beyon has launched ‘Darb El Asateer‘ – The Journey of Legends – a large-scale musical production bringing together legendary and emerging Jordanian voices in what the brand describes as a tribute to the country’s […]

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]]> CALIN campaign takes the ‘I Only Do Soft’ conversation from comfort to emotional care https://campaignme.com/calin-campaign-takes-the-i-only-do-soft-conversation-from-comfort-to-emotional-care/ Wed, 03 Jun 2026 07:11:33 +0000 https://campaignme.com/?p=122820 CALIN has revealed details about its ‘I Only Do Soft’ campaign in Morocco, which not only makes the brand distinctive and memorable, but also takes the conversation of baby products beyond softness and comfort to emotional care – with babies leading the chat. The campaign shifts the focus beyond a simple product claim and converts […]

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]]> Ariel taps into the emotional load behind everyday household moments https://campaignme.com/ariel-taps-into-the-emotional-load-behind-everyday-household-moments/ Mon, 01 Jun 2026 10:53:19 +0000 https://campaignme.com/?p=122329 Ariel launched a new campaign “Mara wahda khalest ala il boaa”, roughly meaning “First time is enough to eliminate stains” for its Egypt market.  Created and conceptualised by Cairo-based agency People of the Internet, the campaign focuses on the challenges that women and mothers face in their everyday life and encouraging them to be authentic […]

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]]> Almarai achieves 15m+ reach, attracts 9m+ visitors with immersive AR experiences on Snap Map https://campaignme.com/almarai-achieves-15m-reach-attracts-9m-visitors-with-immersive-ar-experiences-on-snap-map/ Tue, 26 May 2026 05:00:03 +0000 https://campaignme.com/?p=122618 Snap Inc. and Almarai, in partnership with Starcom KSA, have revealed the results of the Harat ALYOUM Ramadan activation, which showed up across both physical and digital environments in a first-of-its-kind global execution. Almarai and Snap partnered to connect Promoted Places with an immersive augmented reality (AR) experience on the Snap Map across key public […]

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]]> adidas unveils Saudi chapter of ‘Backyard Legends’ ahead of FIFA World Cup 2026 https://campaignme.com/adidas-unveils-saudi-chapter-of-backyard-legends-ahead-of-fifa-world-cup-2026/ Mon, 25 May 2026 13:50:39 +0000 https://campaignme.com/?p=122552 adidas has brought its viral Backyard Legends campaign to Saudi Arabia ahead of the FIFA World Cup 2026™, celebrating the neighbourhood pitches, football icons and communities inspiring the next generation of the game across the Kingdom. Centred around Saudi football star Saud Abdulhamid, the brand’s film follows a group of young football fans across Riyadh […]

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]]> Saudi campaign reveals kids who surprised Cristiano Ronaldo – and the internet https://campaignme.com/saudi-campaign-reveals-kids-who-surprised-cristiano-ronaldo-and-the-internet/ Mon, 25 May 2026 13:45:21 +0000 https://campaignme.com/?p=122522 In a region where football is more than just a sport, and the focus often remains football celebrities such as Cristiano Ronaldo, Community Jameel Saudi in collaboration with Jameel Motorsport have redefined what a matchday moment can mean for underprivileged children. Together with Serviceplan Arabia – the creative agency behind the concept, strategy and execution […]

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]]> How Durex tapped into the Internet’s biggest watch obsession with a viral social post https://campaignme.com/how-durex-tapped-into-the-internets-biggest-watch-obsession-with-a-viral-social-post/ Mon, 25 May 2026 11:00:41 +0000 https://campaignme.com/?p=122546 As a luxury watchmaking collaboration dominated conversations across the region, Durex tapped into the hype with a culturally timed execution that quickly became the talk of social media. When one of the world’s most talked-about luxury watch collaborations sent consumers across the Middle East into a frenzy with crowds queuing outside stores from as early […]

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]]> Saints Pères marks Dubai launch with ‘The Trip’ produced by The Refreshment Club https://campaignme.com/saints-peres-marks-dubai-launch-with-the-trip-produced-by-the-refreshment-club/ Mon, 25 May 2026 10:45:15 +0000 https://campaignme.com/?p=122488 Saints Pères has unveiled its arrival in Dubai through a cinematic campaign film tracing the physical and symbolic journey of the Maison from Paris to the Middle East. The campaign was rolled out across brand-owned channels through social media campaigns as well as earned media between May 17 and August 31. The film follows a […]

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]]> Saudi turns ‘Ahlan Asia’ into the heart of AFC Asian Cup 2027 campaign https://campaignme.com/saudi-turns-ahlan-asia-into-the-heart-of-afc-asian-cup-2027-campaign/ Wed, 13 May 2026 11:35:20 +0000 https://campaignme.com/?p=121974 Saudi Arabia has officially launched its Ahlan Asia campaign for the AFC Asian Cup Saudi Arabia 2027 across digital platforms, introducing the tournament’s official slogan ahead of the competition in Jan 2027. Brought to life in collaboration with Purple Brain, the campaign frames  “Ahlan Asia” as a cultural invitation rooted in hospitality, unity and shared […]

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