Social Archives - Campaign Middle East

Majid Al Futtaim’s SAVA reveals SAVA Squad to show dominance over category rivals

Anup Oommen — Fri, 03 Jul 2026 07:00:43 +0000

Majid Al Futtaim‘s SAVA has⁠ ⁠recently released AI-generated films as it continues to build brand awareness and consideration as the first Emirati-owned value supermarket with 13 stores now open across the Emirates and more openings on the way this year. The campaign films feature 3 characters that form the SAVA Squad: Baguette who steps into […]

The post Majid Al Futtaim’s SAVA reveals SAVA Squad to show dominance over category rivals appeared first on Campaign Middle East.

Orange Egypt, Tarek Nour Advertising reflect Egypt’s cautious World Cup optimism

Anup Oommen — Fri, 03 Jul 2026 06:53:33 +0000

When Tarek Nour Advertising sat down to build Orange Egypt’s FIFA World Cup 2026 campaign, the first decision was also the most important: resist the obvious. The traditional playbook for football advertising is well-worn and filled with bold promises, championship imagery, the nation united behind a guaranteed victory. It works for AFCON, where Egyptian fans […]

The post Orange Egypt, Tarek Nour Advertising reflect Egypt’s cautious World Cup optimism appeared first on Campaign Middle East.

Equiti Group reveals perfectly timed ‘Anything can happen’ FIFA World Cup campaign

Anup Oommen — Wed, 01 Jul 2026 09:57:38 +0000

Equiti Group has released its FIFA World Cup marketing ad, which steps away from the storyboard of a traditional football advertisement to focus on the emotion of the game and reinforce Equiti’s brand approach of putting people at the centre of every story. The creative was brought together through the campaign message, “Anything can happen. […]

The post Equiti Group reveals perfectly timed ‘Anything can happen’ FIFA World Cup campaign appeared first on Campaign Middle East.

GEMS Education’s ‘Lost In Translation’ meets kids where they are to experience Arabic in daily life

Anup Oommen — Wed, 01 Jul 2026 09:15:55 +0000

GEMS Education has launched its ‘Lost in Translation‘ campaign, created to address a challenge that extends far beyond the classroom: how do you make Arabic feel relevant, engaging and accessible to a generation growing up in highly multicultural, predominantly English-speaking environments? Lost in Translation is not an awareness campaign about Arabic learning. Instead, it achieves […]

The post GEMS Education’s ‘Lost In Translation’ meets kids where they are to experience Arabic in daily life appeared first on Campaign Middle East.

Fujifilm Instax, Amira Adeeb collab on campaign to merge music, culture and self-expression

Anup Oommen — Wed, 01 Jul 2026 09:00:04 +0000

Fujifilm Instax Middle East has unveiled ‘Tasbeera‘, a new campaign in collaboration with Egyptian singer and songwriter Amira Adeeb. The campaign celebrates a new generation of confident self-expression through music, fashion, photography and culture. Launching with a cinematic 60-second teaser mini music video, the campaign captures the playful and spontaneous energy that has become synonymous […]

The post Fujifilm Instax, Amira Adeeb collab on campaign to merge music, culture and self-expression appeared first on Campaign Middle East.

From ‘no’ to ‘go’: Clever campaign at Cannes Lions calls creatives to try the ‘impossible’ in the UAE

Anup Oommen — Tue, 30 Jun 2026 12:50:23 +0000

For the third year in a row, the UAE Government Media Office turned its presence at the Cannes Lions International Festival of Creativity into a conversation starter for the creative community. It leaned into billboards perfectly placed along the most bustling areas of the festival to offer an invitation to global creatives and share messages […]

The post From ‘no’ to ‘go’: Clever campaign at Cannes Lions calls creatives to try the ‘impossible’ in the UAE appeared first on Campaign Middle East.

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Ishwari Khatu — Tue, 23 Jun 2026 07:28:25 +0000

MAGRABI latest campaign for the Kingdom, See Through Our Eyes, created an interactive, choose-your-own-adventure format to explore how perspective shapes everyday experience in Saudi Arabia. The campaign was created in collaboration with Mille World. Filmed across the Kingdom, the campaign centred on four cultural figures: Aseel Omran, Salem Al Dawsari, Sumaya Rida and Ali Kalthami, […]

The post MAGRABI builds interactive ‘See Through Our Eyes’ campaign appeared first on Campaign Middle East.

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

Anup Oommen — Fri, 19 Jun 2026 04:54:28 +0000

Porsche Middle East and Africa has released a gripping, eight-minute documentary that tells the story of The Black Mambas, the world’s first all-female, anti-poaching unit. The film, a partnership between Porsche South Africa, Porsche Middle East, The Romans and produced by LITTLEBIG Global, shows Porsche Centre Johannesburg repurposing a Cayenne SUV into a one-of-one rapid […]

The post Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation appeared first on Campaign Middle East.

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

Anup Oommen — Tue, 16 Jun 2026 14:26:51 +0000

When Yas Island launched ‘The Answer is Yas‘ earlier this year, the premise was simple: in a world of endless options and overwhelming choices, travellers didn’t need more to consider, they needed one definitive answer. That answer was Yas. The campaign was born from a clear insight into the modern travel dilemma: with 87 per […]

The post Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search appeared first on Campaign Middle East.

Henkel reveals 150th anniversary campaign led by AI video of its founder Fritz Henkel

Anup Oommen — Wed, 10 Jun 2026 05:00:20 +0000

Henkel has marked its 150th anniversary with novel campaign activations such as bringing its founder, Fritz Henkel, back as an AI-generated avatar to narrate 150 years of the company’s own history, and highlighting its employees, innovations and achievements that contributed to the company’s success through the past 150 years. The campaign was built around the […]

The post Henkel reveals 150th anniversary campaign led by AI video of its founder Fritz Henkel appeared first on Campaign Middle East.