Tiktok Archives - Campaign Middle East https://campaignme.com/category/social-media/tiktok/ Wed, 21 Jan 2026 13:39:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Tiktok Archives - Campaign Middle East https://campaignme.com/category/social-media/tiktok/ 32 32 Understanding the creator ecosystem and meaningful influence https://campaignme.com/understanding-the-creator-ecosystem-and-meaningful-influence/ Wed, 21 Jan 2026 13:28:51 +0000 https://campaignme.com/?p=114923 Earlier this month, TikTok hosted its annual TikTok Awards MENA at The Gate, DIFC, to celebrate the region’s most remarkable creators and their meaningful influence in 2025. Held for the first time in partnership with the 1 Billion Followers Summit – the world’s largest event dedicated to shaping the content creator economy. The awards celebrated […]

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]]> TikTok and Visa collaborate to support SMBs in the UAE https://campaignme.com/tiktok-and-visa-collaborate-to-support-smbs-in-the-uae/ Mon, 14 Jul 2025 11:13:33 +0000 https://campaignme.com/?p=105397 TikTok and Visa have announced a strategic collaboration to support small and medium-sized businesses (SMBs) across the United Arab Emirates, equipping them with tools, resources, and incentives to help them thrive in the digital economy. Starting 1st July 2025, SMBs that spend $250 on their TikTok campaign using a Visa Commercial card will receive $150 […]

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]]> How would a potential U.S. TikTok ban affect agencies social media strategies? https://campaignme.com/how-would-a-potential-u-s-tiktok-ban-affect-agencies-social-media-strategies/ Mon, 20 Jan 2025 07:09:51 +0000 https://campaignme.com/?p=94893 The ongoing U.S. TikTok ban saga has become a dramatic ‘will they, won’t they?’ scenario. On 19 January, an official ban was briefly enacted, only for the app to return roughly 14 hours later. This back-and-forth has left the situation in flux and raised concerns over the looming possibility of a permanent ban. While TikTok […]

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]]> How hidden metrics can take ROAS to new heights https://campaignme.com/how-hidden-metrics-can-take-roas-to-new-heights/ Fri, 19 Jul 2024 11:30:45 +0000 https://campaignme.com/?p=87384 You are scrolling through your favorite digital platform during your lunch break at work, and among the life hacks, recipes, and ‘edutainment’ videos from your favorite creators, a short, creative video from an unfamiliar brand catches your eye. The content humorously and authentically showcases the product’s benefits. The video is so captivating that it stays […]

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]]> How TikTok is helping marketers unlock the business potential of culture https://campaignme.com/how-tiktok-is-helping-marketers-unlock-the-business-potential-of-culture/ Tue, 02 Jul 2024 07:11:47 +0000 https://campaignme.com/?p=86486 Most career marketers would have heard some version of the line “culture eats strategy for breakfast” at least once, if not several times. But what if culture is the strategy when seeking business growth? Shant Oknayan, vice president, global business solutions, TikTok put this question to the audience at the recently concluded Cannes Lions Festival. […]

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]]> TikTok and UAE government launch campaign for family online safety https://campaignme.com/tiktok-and-uae-government-launch-campaign-for-family-online-safety/ Thu, 20 Jun 2024 13:18:02 +0000 https://campaignme.com/?p=85838 The Telecommunications and Digital Government Regulatory Authority (TDRA) has launched a collaborative media campaign with the UAE Media Council and TikTok focused on ‘Family Online Safety’. The initiative aims to raise community awareness and promote safe browsing practices for children and families on websites and social media platforms. The campaign includes a series of short […]

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]]> Gary Vaynerchuk: “We stink at today” https://campaignme.com/gary-vaynerchuk-we-stink-at-today/ Mon, 27 May 2024 05:00:38 +0000 https://campaignme.com/?p=84261 Marketing guru and entrepreneur Gary Vaynerchuk is not one to mince his words. And with 15 million followers on TikTok and more than 10 million on Instagram, when he talks, people listen. Gary Vee, as he is more popularly known, took time out from his busy schedule to sit down with Campaign Middle East’s editor […]

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]]> TikTok announces global layoffs in operations and marketing https://campaignme.com/tiktok-announces-global-layoffs-in-operations-and-marketing/ Thu, 23 May 2024 08:16:24 +0000 https://campaignme.com/?p=84122 TikTok is getting ready to cut jobs in its operations and marketing departments, according to CNN. The layoffs will mainly affect teams dealing with user support, communication, content, and marketing. The global user operations team will be dissolved, with remaining employees reassigned to trust and safety, marketing, content, and product teams. This news was initially […]

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]]> TikTok launches fan spotlight feature https://campaignme.com/tiktok-launches-fan-spotlight-feature/ Tue, 21 May 2024 06:37:25 +0000 https://campaignme.com/?p=83984 TikTok introduces ‘Fan Spotlight’, a new artist-focused feature, with Billie Eilish leading the way as part of her #hitmehardandsoft takeover. It celebrates her latest album release, hit me hard and soft. The feature puts artists and their fans in the limelight. Artists can now select up to five favorite fan videos to showcase on their music […]

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]]> TikTok unveils beauty playbook for brands https://campaignme.com/tiktok-unveils-beauty-playbook-for-brands/ Thu, 16 May 2024 06:44:33 +0000 https://campaignme.com/?p=83665 TikTok has released a new guide for beauty brands to improve their presence on the app. It gives tips on creating a unique brand voice, making engaging videos, and planning their TikTok strategy better. The guide explores popular beauty trends on the social media platform and how users engage with beauty content. It then delves […]

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